1. Foresight and open a new chapter wisely
Looking back on the past thirty years, we have experienced increasing product homogeneity. Seriously, the industry is suffering from price wars and blindly following trends in search of selling points. Standing at the forefront of the major changes in the ceramic industry over the past few decades, the board of directors of One Plus One Enterprise has brainstormed, returned to its original aspiration, respected the most essential business logic, and is committed to building a One Plus One slate dream factory.
1. The country’s responsibility in the new era, high-quality development Responsibility - social responsibility
China's economy is going through a period of transformation, and the development of ceramic enterprises has entered a new era. Normalcy, to be precise, means that the economy of ceramic enterprises is changing from a high-speed growth stage to a high-quality stage. The high-quality development of our enterprise is the best expression of social responsibility: Enterprises must transcend the traditional concept of profit as the only goal, emphasize the importance of paying attention to human value in the production process, and emphasize the importance of the environment, consumers, and society. contribution.
2.The nuclear warhead of future competition for enterprises - Big Rock
We made bricks 30 years ago and we will make boards in the next 30 years. In my country's decoration industry, the consumer group is getting younger. They like simpler, environmentally friendly and personalized decoration solutions, and large slate products have exactly the following characteristics: simple and elegant, infinitely extendable; decorative panels, cross-border applications; rich texture and strong plasticity and other advantages. From a performance perspective, large rock slabs are superior to stone in terms of damage resistance, acid and alkali resistance, wear resistance, and antifouling. Therefore, large rock slab products fully meet the needs of the country's future development and are forward-looking.
3. To be a pioneer of the times, you need to be ahead of the times— —Industry height
With the rapid economic development in the past, entrepreneurs aimed at low barriers to entry. A short-lived and fast industry. Nowadays, the country needs high-quality development. As entrepreneurs, we have the unshirkable responsibility to raise the threshold of our own industry, develop forward-looking designs and colors, make products with the highest whiteness in the industry, overcome the pain points of product technology, and use the requirements of craftsmanship to Restore the tile designer's artwork and let the product shock your soul. And we must quickly build a closed loop of large rock slab production-transportation-design-installation (paving) and establish a competitive fortress. Only in this way can we help customers "win" and lead the market competition.
2. High-quality development requires both “people” and “materials”
1. Materials: First-class products require first-class equipment Support
In the early days of introducing equipment, due to the cost of over 100 million, there were incidents within the company There are differences. One group believes that on the premise of ensuring advanced performance, we can save money and make current products; the other group believes: we must use first-class equipment to make first-class products. After careful consideration, the board of directors finally made the decision: "As long as we have the first-class equipment, we will not need to be second. We will build a big rock slab dream factory to ensure that our equipment will not fall behind in the competition within 5 years. In the field of ceramic transformation and intelligent manufacturing, we will always be At the leading level ”
2. People: Talent is the first resource, and the number one person in Foshan’s large rock slabs is Mao Xinghua< /strong>
Talent is the foundation for promoting high-quality development. Mr. Mao is an expert in the field of intelligent manufacturing. He once led a team to study in an Italian factory for several months, and he was knowledgeable and knowledgeable. After returning to China, the production line he was responsible for successfully produced the first large rock slab in Foshan, and guaranteed an excellent quality rate of more than 90%.
Today, Mr. Mao builds it in Guangdong Xinyipai factory with the highest standards in China There are more than 1,000 acres of large rock slab production lines, and the overall plan is 6 highly intelligent production lines. Tens of thousands of tons of presses, natural gas smart kilns, System 20-channel inkjet machines, high-pressure glaze spray cabinets imported from Italy, etc., a series of internationally leading equipment are gradually entering the market, refreshing the industry's understanding of large slate production lines, and for the first time The first production line will be put into operation at the end of May this year, and the second one will be put into operation at the end of July this year.
3. Sales of large rock slabs that cannot overcome the terminal pain points are all rogues
Although large rock slab products are good, not every company dares to sell them , after all, the sales threshold of large rock slab products is also high. For the sales of large rock slabs, One Plus One established the Large Rock Slab Application and Promotion Research Institute (hereinafter referred to as the Research Institute), which includes relevant professionals in product development, marketing, and product paving. The team specializes in focusing on the sales pain points of large rock slabs. Research: Application of large slate products - product packaging - long-distance and short-distance transportation - product transportation upstairs and indoors - product cutting, drilling, chamfering - supporting processing equipment - training support for paving personnel, etc. Pain points, for each pain point, experts from the institute have industry-leading solutions to relieve dealers from the troubles in the sales process; allowing consumers to enjoy a distinguished service experience and enjoy the charm that large slate products bring to decoration.
One plus one large rock slabs will definitely be people’s focus on aesthetics and texture in the future It is a good material that is widely designed and applied in pursuit of beautiful things such as nature and environmental protection.
4. Big, different, and living up to expectations
With the far-sighted vision of the board of directors, Mr. Mao’s skillful craftsmanship, and With professional brand team services, One Plus One Rock Slabs will definitely contribute to the development of the ceramic industry, bring quality upgrades to consumers in high-end decoration, and live up to expectations.
(Photo and text source: Enterprise)
