Born in the development of the trend of the times
Continuous pursuit, continuous exploration
Using ceramics as a bridge
Connecting the essence of Chinese and Western art and culture
Inherit the classics with ingenuity and forge the extraordinary with innovation
Ilibao Ceramics
21 years of commitment to creating quality living homes for thousands of households
With the changes in the business operating environment and the upgrading of consumer demands, the connotation and expression of the brand must continue to change and develop to adapt to the needs of social and economic development. As an external manifestation of the brand image, VI design plays an important role in strengthening the internal cohesion of the brand, spreading brand culture externally, and demonstrating brand strength and commercial value influence. It is an important window for brand external communication.
In 2019, Yilibao Ceramics will comprehensively upgrade its brand VI image, keep pace with the times, inject new youthful genes into the brand image, define the brand style with new image connotation, and serve our customers and consumers Bring a new visual experience!
New design·more fashionable·more dynamic
Logo is a carrier that conveys brand culture, value and spirit, and is an important symbol of brand identity.
The Yilibao brand logo uses the letter "Y" starting from the English word "YINIBAO" as its symbol, which looks like a swan with wings spread high. In the oriental classics, "Compendium of Materia Medica·Qin" says: "The swan is commonly known as a swan. It has white feathers. It can soar very high and is good at walking. It can fly thousands of miles and spread its wings to reach the clouds." In Western culture, swans are usually used to symbolize elegance, nobility, grace, and beauty. pure.
The logo draws on Eastern and Western cultural elements, implying "a great success and a bright future", emphasizing that Iliba Ceramics is committed to building a benchmark brand in the building ceramics industry, promoting the sustainable development of the industry, and telling the world The ambition that echoes the strongest voice of "China's dream of becoming a ceramic powerhouse".
In terms of color recognition, dark red is used as the main color, and different auxiliary colors and Chinese and English characters are used to build a series of brand languages.
▲The main color is deep red:As China’s most national color, it carries China’s rich cultural connotation and red memory. The cultural totem and spiritual conversion of the Chinese people symbolize vitality, warmth and other meanings.
▲ Fashionable black, white and gray auxiliary colors: Black and white, a timeless classic combination, simple and pure tones, but always timeless Create a fashionable and avant-garde sense of pop.
▲Auxiliary color rose gold: Contains warm and timeless feelings, is romantic and elegant yet has a sense of luxury, interpreting high-end fashion and Noble, enhances the brand's sense of light luxury and sophistication.
Judging from the overall structure, layout and color, the new logo is in line with today’s popular design trends. The overall vision is simple, round, more international and fashionable. It can better interpret the modern, light luxury and simple style positioning of Ilibao Ceramics, which is conducive to conveying the brand image and increasing brand recognition and exposure. At the same time, it expresses that Ilibao Ceramics actively spreads Chinese ceramic culture to the world and is a brand full of national responsibility, vitality and creativity.
New slogan·new connotation
After twenty-one years of brand cultivation, Yilibao Ceramics has always been a craftsman who is focused, persistent and striving for perfection. We have a deep understanding of market consumer demand, adhere to the policy of "quality is life", strictly control quality from the source to the finished product, constantly explore new technologies and new processes, meticulously carve out product details, and repeatedly study and research in research and development. Continuous innovation, committed to building high-quality home living space for people. The slogan of the new VI has been changed to "Good quality·made with craftsmanship", which can better highlight the brand concept and value proposition of illiberal ceramics made with craftsmanship and quality.
In addition, in order to standardize terminal VI image management and coordinate with the overall VI upgrade, Ilibao Ceramics systematically upgraded the exhibition hall, products, business cards, paper cups and other material applications to ensure accurate communication of the brand image and Brand concept can better display the overall spiritual outlook of the brand and enhance brand value and competitiveness.
Partial display of new VI scalability application
New VI, new start. The new upgrade of Ilibao Ceramics VI not only represents the growth power of the brand, but will also lead its brand image, product services, publicity and promotion to a new stage. In the future, Yilibao Ceramics will continue to seek innovation and breakthroughs, provide consumers with high-quality products and services, and meet diversified home decoration needs.
(Manuscript source: Enterprise)
