Recently, the top scorer in the college entrance examination in Nanning, Guangxi has been repeatedly screened by major media and self-media: full marks in mathematics and English, 290 in science comprehensive, and a total score of 730, indeed He is a true academic master.
Early in the morning, the family background of the number one scholar was revealed immediately: his father and grandfather both graduated from Tsinghua University, and his grandmother and mother graduated from Jiaotong University and Fudan University. The theory of inheritance is popular on social platforms. And a large wave of self-media reports following the trend also followed the trend.
Opinions, there are many.
Someone said: Genes are very important. Look at people who have innate genes, but you are not as powerful as other people's parents and grandparents. Is it useful to yell at your children? It’s useless to ask your children if you can’t do it yourself; some said: Look, even top academics and top scorers in college entrance examinations have to rely on inheritance and family blood. It makes sense for us mortals to fail; some said: It depends on appearance (from the photo) Judging from the looks of it, this top student is indeed good-looking) and can be successful, but he relies on his strength to dominate the screen; there are also a lot of unscrupulous people who have found out their school, address and even kindergarten, it seems I won’t give up until I have something to do with others...
In the afternoon, another wave of news came out to refute the rumors, flooding the screen again: It turns out that his parents are not from Tsinghua University, and his grandma has never studied. The results are achieved through hard work, and the family education atmosphere is very relaxed...
——After that, I stopped reading. Just predict with your eyes closed: another wave of self-media opinions will pop up one after another, and the opinions will be based on information after refuting the rumors.
Looking at the various hot spots and“The wind is like the rain” momentum, the author feels that this is another classic case of collective loss of in-depth thinking ability.
It is very similar to the collective anxiety and confusion of a large number of previous brands in the ceramic industry!
In the age of information explosion, the channels for everyone to obtain information are so convenient - you don’t have to look for it, the information comes to you (various software Isn’t it the automatic push function? ), so that more and more people are gradually losing their independent thinking and judgment. This is such a scary thing!
Look back and look back at the previous collective anxiety and collective panic in the industry, the extent of collective impetuosity and collective following the trend: Product innovation can be found at the Bologna Exhibition in Italy ——After the Bologna Exhibition, the industry’s Autumn Ceramics Expo has all the highlights; brand promotion activities are found at other brands in the same industry—your designer activities, I also designer activities, and I also have different industry alliances. Industry alliance, if you bargain, I will bargain; even the advertising formats and platforms are surprisingly consistent - CCTV, everyone is CCTV!
Therefore, I observed the architectural ceramics industry in Foshan, the world's ceramic capital, and visited a few, dozen or dozens of them to understand the situation. Pretty much the same.
Then, the speed of innovation in Italy slowed down, and no new products could be seen at domestic exhibitions; leading companies suspended their actions, and the industry became quiet;Some voices said: We need to reflect. CCTV’s attention has also dropped significantly, and the industry has begun to feel confused. As a result, there were fewer movements and fewer sounds, but anxiety and confusion were quickly transmitted and spread.
Then, some people began to reflect: Have we overlooked something in our fast-paced following? For example: Are consumers the same? Are the dealer groups the same? Are the channels the same? Do brand locations have the same influence? Is the brand positioning the same? Are the development stages the same? If these are different, why should we do the same as others?
Finally, the industry fell silent again. Some core levels of the enterprise have begun to truly think and search for strategies.
Reminds me of a short story that the author personally experienced.
One day, a company in the industry invited a large number of customers to a dinner. After the dinner, waves of guests lined up to wait. When the elevator went downstairs, I found that waiting for the elevator was too slow. So someone said, this is only the third floor, and I just had enough to eat anyway, otherwise I would just take the stairs. Then, there were responders immediately, and they followed down the corridor.
The author didn’t even think about it and followed it down the walking ladder, because everyone’s car was on the back It's on the second floor, so just go down the stairs to the second floor. When we got to the second floor, we found that the corridor was blocked from the underground parking lot.
When everyone was confused, a fellow traveler said: "Huh? Where is the 'big brother who takes the lead'?" There was a hint of confusion in his words. A bit drunk, with a bit of wit and humor. Everyone laughed.
At this time, a hotel employee heard the sound and came out of the workroom on the second floor and told: You have to go from the second floor of the elevator and Go up above and then go down to the garage on the second floor via the elevator.
So, everyone followed the "big brother" who didn't know who it was and went directly to the elevator to the second floor. We came down together again. I pressed the button at the elevator entrance on the second floor and waited for the elevator, but the elevator door was fully loaded twice in a row and I couldn't get in.
It was only at this time that the author started to think. Since the third floor is full of guests waiting for the elevator, if we press the button on the second floor and wait, it will definitely be full every time the door opens. If we continue to wait like this, all the hundreds of guests on the third floor will have to leave before it can be our turn. Shall we go? How about we press the elevator button on the second floor? According to the working principle of the elevator, it will stop on the second floor first to let us go up, and then stop on the third floor to let people on the third floor go up - in this way, we can There's a better chance, right?
After thinking clearly, the author said it: "How about we press it first, and when the elevator door opens, we will all immediately Go up, and then don’t care if you stop on the third floor, just press the button again.”
"Yes, yes, let's go up first!" "Do as you say!" A voice responded to the author.
"How did you get it? How do you press it? Come on, press it!" A voice said from the elevator door Sent. The author immediately said: "Press the button. When the door opens, it doesn't matter whether you go up or down. We all go up and take the seats first. If you guessed correctly, the door will be very empty when it opens, and everyone can get in."
"Come on, press it! I don't seem to have understood." (Subtext: Come on, I don't want to think about it anymore, just follow)
In the end, the author pressed the up button, and then naturally arrived at the parking lot on the second floor with everyone.
I tell this little story because when I reflected on this matter, it deeply touched me. Even - the author suddenly felt a little scary. You know, before I waited several times at the elevator entrance on the second floor but couldn't get in -All of my actions were completely without thinking and I was completely following the crowd. When everyone goes east, I go east, and when everyone goes west, I go west. All actions are followed unconsciously.
Isn’t this very scary? !
Your body is yours, your actions are yours, but your decisions are other people’s. Even strangers are helping to make decisions!
If you take a stranger to the east, go to the east, take the stranger to the west, go to the west, take the stairs to the stairs, the elevator to the elevator, and stop on the second floor and stop on the second floor... .
Think about it carefully, is it scary to think about it?
However, as far as the author is concerned, there must have been countless times where similar situations of being completely mindless and following the herd have happened. It has even happened to the author to this day. I don’t even realize it happened today!
In order to figure out why this kind of situation occurs where people lose their thinking and decision-making ability when following a group of people, the author specially read books on social psychology. It turns out that this phenomenon is actually a "common problem" of human beings. Human beings are essentially social animals. Following the herd is a subconscious behavior. Many subconscious behaviors happen without thinking.
Okay, let’s go back to the Xueba incident mentioned at the beginning of the article and other incidents where information has been repeatedly fermented on the Internet and the ceramic industry’s previous trend of following suit. I believe it is not difficult. Understand why.
Since humans essentially have this subconscious herd mentality, this herd mentality is an inherent imprint formed after millions of years of evolution. It played an extremely important role in racial reproduction and fighting against nature and powerful enemies. However, after human society enters the civilized period, it actually has its limitations in many specific situations.
How to avoid this limitation as much as possible has become the key to our self-evolution, growth and improvement.
How to get rid of confusion when entering the ceramic industry? Achieve the company's own transcendence and excellence? It is especially important for leaders to have independent thinking ability in decision-making and the ability to avoid falling into the vortex of subconscious conformity.
In a word: The key to the transformation of the ceramic industry in the confused period depends on the independent thinking and in-depth thinking of the decision-makers.
So, how to think independently and deeply?
The author consulted books, consulted with various parties, and roughly summarized the following routines:
1. Be the first to realize and confirm that when a decision or action occurs, you think rationally and carefully, instead of following it unconsciously. . This is the foundation and very critical. It determines that you do not leave your action decisions to others!
2. Think backwards andsource of phenomenon information: What is the source of this event or phenomenon? Is the source reliable? Is it true? Is there any more information to support this?
3. Conduct macro-level vertical and horizontal analysis of the phenomenon: Has this phenomenon occurred in history or in the history of other industry developments? How did it happen? Why does it happen? What's the essence? What are the key groups and objects at various levels that it involves?
4. If the previous thinking is in place, then the solution can naturally be extended from the process. How many plans are there in total? What is the basis for each plan? What are the pros and cons? Final comparison confirms how to act!
5. If you want to make a judgment or come up with a solution, you might as well make a few more hypothesis-level deductions. For example, if you want to go through the designer channel, then you can deduce what kind of results will happen if you go through this channel, what are the key points of each result, and how to control it? etc.
In view of the author's own limited knowledge, perhaps the thinking and summary are not in place, but the author's consistent purpose of the manuscript is: to inspire others! It will trigger you to think deeply about related issues when you read the manuscript, and lead to more "jades". The author's "brick&r"dquo;The effect of smashing it down will come into play.
Please forgive me if there are any inaccuracies in the views and writing of this article!
