When the person in charge of the Jiangsu region of Big Horn Deer learned that Wang Ping was interested in being an agent for Big Horn Deer, he was shocked by Big Horn Deer’s timely and full tracking service. After confirming the contract, the store address was selected in just one week, and Wang Ping was once again amazed by the speed of the work of Big Horn Deer.
In January this year, Big Horn Deer completed a brand upgrade strategy that caused a stir inside and outside the industry. At the same time, it also launched super wear-resistant marble tile products that meet consumer needs. In addition, Big Horn Deer’s rich product colors and 600* 1200, 800*800mm and other super wear-resistant products with the characteristics of the deer have allowed Wang Ping to see the development prospects of the deer.
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It is understood that at the upgraded event in January, Big Horn Deer officially announced to the outside world that its products, research and development, etc. are at the forefront of the industry. The most outstanding performance is the super wear-resistant marble developed by Big Horn Deer. Ceramic tile products precisely solve consumers' concerns about the wear resistance of ceramic tiles.
“After the upgrade, Big Horn Deer has been recognized by the market, and its overall products have also been fully recognized by consumers.” Wang Ping said that the color and quality of Big Horn Deer products can meet the needs of designers.
Good products require good marketing methods. In this regard, Wang Ping highly praised the "Super Wear-resistant Ten Thousand People PK Competition" activities that Big Horn Deer has successively carried out across the country. Big Horn Deer’s heavy investment approach is seamlessly integrated with its operating philosophy of “If you give up, you will get something”.
According to official information from Big Horn Deer, the "Super Wear-resistant Ten Thousand People PK Competition" event has produced results beyond expectations. The big-horned deer's spirit of constantly exploring the market has truly allowed Wang Ping to see the big-horned deer's daring, hard-working and down-to-earth spiritual qualities.
What does the big-antlered deer do in the Nanjing market?
"If you give up, you will gain." This is a sentence Wang Ping often said during interviews.
Similar to the way Big Horn Deer spends a lot of money on the "Super Wear-resistant Ten Thousand People PK Competition", Wang Ping is not stingy about investment costs. In his eyes, Big Horn Deer, as a new brand, must use various channels to To do it well, you need to invest a lot of development costs in the early stage. Even so, for Wang Ping, who has the resources of designers, he can provide good services to designers and timely follow-up to solve various problems that arise during the operation, and his brand operation will be easy.
However, given the overall poor environment, Wang Ping said that the current operating prospects of Nanjing Big Horn Deer have not met expected expectations. From the data he revealed, we can see why the Nanjing Bighorn Deer did not meet ideal expectations. According to Wang Ping, the delivery volume of rough housing in Nanjing in 2018 was between 50,000 and 60,000 units, while the storage volume of rough housing in 2019 was only about 40,000 units, and nearly half of this quantity was through hard-decorated housing. method of delivery.
“Finely decorated houses account for 70% to 80% of the housing supply in Nanjing city. If you want to find rough housing or self-built housing, you can only look for it in the suburbs of Nanjing.” Wang Ping revealed that Nanjing Big Horn Deer is located in The location of the store is also in a wealthy area in Hexi. The average property price is around 60,000 per square meter, but most of the houses that have been delivered so far are fully decorated.
"Currently, Nanjing Big Horn Deer is accumulating a group of consumers through high-quality products and extremely high cost performance, in order to increase the popularity of Big Horn Deer in the Nanjing market." Wang Ping said, in the location selection of the store Regarding the problem, choosing high-end stores is precisely because those who enter high-end stores are often some mid-to-high-end consumer groups. Among them, Big Horn Deer will automatically screen out some customers.
It is understood that as a brand that attracts customers with quality, Big Horn Deer does not care about expanding sales through volume. The Nanjing Big Horn Deer store is located in a high-end store, precisely to lay a strong foundation for moving the Big Horn Deer brand into the mid- to high-end direction in the future.
One or two things about the future development of Nanjing Big Horned Deer
"In the next 3 to 5 years, we will establish 3 to 4 direct stores in the Nanjing market, and also develop some distributor channels." Wang Ping believes that to survive in Nanjing high-end stores and even the Nanjing market, In the future, Big Horn Deer will have to open another specialty store in other high-end stores, creating a radiation effect, making it easier for Big Horn Deer to survive in Nanjing.
Currently, Nanjing Big Horn Deer is following the footsteps of the headquarters in an orderly manner. In April, it launched airport advertising in Nanjing; secondly, it held some designer activities; thirdly, it carried out some cross-industry alliance activities with other brands. , to enhance the popularity of the big-antlered deer.
In addition, Nanjing Dajiaolu is building a complete and consumer-satisfying service system. For example, in terms of service experience, Nanjing Dajiaolu has introduced a 360-degree VR panorama to allow customers to experience a 1:1 experience. The effect; and then through on-site decoration measurements, the products of Big Horn Deer are integrated into it, allowing customers to achieve the ultimate product experience.
At the same time, Wang Ping will seek to establish a good cooperation mechanism with some well-qualified decoration companies, cooperate with decoration companies that have a certain history or local knowledge, and for cooperation with some Internet celebrity decoration companies , Wang Ping took a cautious attitude.
Compared with the older generation of dealers, Wang Ping will use funds in the right position, which is also consistent with his philosophy of "getting what you give". Wang Ping believes: "In today's market environment, it is difficult for the traditional mom-and-pop store model to continue, and a standardized company management model is needed to operate. The current building materials market has a deserted flow of people. If you wait for customers to come to your door, you can only sit and wait to die. Walk out. Finding customers is the key to survival in this era."
In Wang Ping's view, Nanjing Big Horn Deer will incur many operating costs during its operation, which requires it to take the initiative to complete a certain sales volume to ensure the normal operation of Nanjing Big Horn Deer. (Compiled by Wu Huanjian)
