Want to know how the Fujian people who are the best at selling bricks sell bricks? ｜Terminal Survey (Fuzhou Station 1)

First, Fujian ceramic tile dealers are best at selling ceramic tiles, and Fuzhou consumers The most rational.

It is said that Fujian ceramic tile dealers are best at selling ceramic tiles. I am afraid no one will object. "Guangdong artificial bricks, Fujian people "Selling bricks" is the most powerful proof, which needs no elaboration. In recent years, under the unfavorable market conditions of overcapacity and channel fission, Fujian ceramic tile dealers were the first to sense Chunjiang Plumbing and were the first to try multi-category operations focusing on ceramic tiles and supplemented by other building materials. As the saying goes, "Stabilize the main business, Develop a side business.” To say that Fuzhou consumers are the most rational will probably make some people laugh out loud. Isn’t it the shrewdest euphemism? Yes, Fuzhou consumers are indeed very smart. They will never give up without comparing shopping, negotiating prices, or buying the best things for the least money. In fact, for consumers, there is nothing wrong with this; but for ceramic tile merchants, it takes a little more effort to do their business.

Secondly, Fuzhou and Xiamen are the core cities of Fujian ceramic tile market.

This is easy to understand. Fuzhou is the capital city of Fujian Province and the political, economic, and cultural center, while Xiamen is a sub-provincial city, a special economic zone, a central city on both sides of the Taiwan Strait, and an important central city on the southeast coast. These two cities have the highest status and the most developed economy in Fujian (of course Quanzhou has a larger economic total and is more active), and are naturally the core cities of Fujian's ceramic tile market.

Third, Foshan’s mid- to low-end brands have been greatly impacted in Fujian .

Fujian is the ceramics production area ranking third in the country in terms of production capacity. In the current environment of overcapacity, channel fission, and a cold market, because brands from Fujian production areas have more price advantages than Foshan's mid-to-low-end brands, the latter have been greatly impacted in the Fujian ceramic tile market, while Foshan's high-end brands have basically Not influenced by Fujian brand.

  Fourth, the road of "rural areas surrounding cities" is going very well in the Fuzhou ceramic tile market.

Although the proportion of finely decorated houses in Fuzhou is already very high, the impact on local ceramic tile retail channels is smaller than that in the province and the country Other cities in the same category. The reason is that the residents of the districts and cities (county-level cities) under the jurisdiction of Fuzhou are economically prosperous, have many self-built houses, and pay attention to high-quality decoration. The performance of some ceramic tile brands with sinking channels and designer marketing in Fuzhou has remained stable or even To achieve growth, there is great potential for taking the path of “rural areas surrounding cities” locally. Perhaps this is also an important direction for other ceramic tile brands to sink their channels and develop their efforts in third- and fourth-tier cities and even towns.

Phenomena seen in the terminal

First, the market is very difficult, but Fuzhou ceramic tile dealers are very confident.

Different from the terminal surveys of the previous stations of China Ceramics Network, some of the dealers interviewed have more or less understanding of the current market. Very dissatisfied or helpless negative emotions; but the Fuzhou station is refreshing. Judging from the interviews on the first day, August 11, all six interviewees made people feel optimistic without exception.

Chen Long, Prime Minister of Fuzhou Kamiya Tile said frankly, "Although the market is not good, as long as we are confident and do enough work, we will definitely survive." He also introduced that their channels are sinking this year-the self-built house channel is doing very well, which just confirms He learned the information that Tao Juncai learned before departure.

Fuzhou Kamiya Tile Prime Minister Chen Long

​ Huang Qimei, General Manager of Fuzhou Asiabelieves, “The ceramics industry began to be reshuffled in 2008, and it is still being reshuffled now, and not many companies and dealers have been eliminated. This shows that the industry can be squeezed. There is still a lot of water loss.” He is confident in doing a good job in Asia in the Fuzhou market, and proposed that dealers sell products at low prices and sell services at high prices. Try to enter into the hard-decorated housing channel of local real estate companies and join forces with decoration companies to do renovations and other business ideas.

Huang Qimei, General Manager of Fuzhou Asia Tile

Second, it is imperative for ceramic tile dealers to operate in multiple categories.

In recent years, Dr. Yin Hong, a well-known figure in the building ceramics industry, secretary-general of Foshan Ceramics Industry Association, and professor of South China University of Technology It was mentioned in speeches on many occasions that dealers can improve through reform and innovation, and develop from single ceramic tile marketing to comprehensive marketing of large home building materials.

Executive Chairman and Party Secretary of Fuzhou Ceramics Chamber of Commerce Branch Secretary Wang Guimingbelieves that many ceramic tile dealers’ exhibition halls have a serious problem of insufficient space utilization. In fact, they can mainly use ceramic tiles and implement building materials home decoration. Multi-category operation can firstly satisfy consumers with one-stop shopping, and secondly, it can reduce operating costs.

Wang Guiming, Executive Chairman and Party Branch Secretary of Fuzhou Ceramics Chamber of Commerce

Third, ceramic tile dealers are always most concerned about the product itself.

Whether chatting with relevant personnel of construction and ceramics companies in Foshan, or interviewing during terminal research at the first few stations of China Ceramics Network Ceramic tile dealers, Zhongtaojun found that they always emphasize the importance of products, although the two parties may focus on different products.

In an interview at Fuzhou Station on August 11, Fuzhou Jinyi Ceramic Tile General Manager Lin Qingtong and other interviewees expressed the same view. A very important reason why he chose to join Jinyi Ceramic Tile was because he liked the quality of Jinyi Ceramic Tile products.