China Ceramics Network NewsOn December 18, Yixin builds the future • Five solids win the world | Yigu 2020 National Dealer Summit and Wealth Forum was held in Gaoming, Foshan Country Garden Hotel was successfully held. This event brings together a number of industry leaders to share on-site the general home furnishing trends, the transformation path of building materials dealers, how to build a strong brand, and many other useful information. There are many highlights and are not to be missed. Let’s review the grand event of the day together!
Yigu has been building a leading brand of ceramic tile adhesive for 10 years
Yigu Company was established in 2009 and is located in China's ceramic tile distribution center - Foshan, Guangdong. For many years, we have been adhering to the development concept of "building a century-old foundation and creating green value". The products developed and produced involve the plastics industry, polymer dry-mix cement-based material industry and other fields. The products include colored tile caulking agents, ceramic adhesives, Interface agent, waterproof material, wall insulation, mortar, etc. Yigu is one of the earliest professional ceramic tile adhesive manufacturers established in China and one of the leading brands of ceramic tile adhesive in China. In 2018, the number of Yigu tile adhesive companies nationwide exceeded 600, and the coverage rate has been further improved, and it continues to contribute to China's landmarks.
The house was full of guests, leaders, guests and the media gave full support
Guests attending this event include Dong Qiyou, chairman of Guangdong Yigubi Adhesive Technology Co., Ltd., and Li Li, founder and chief expert of "Future Business Think Tank"/producer and chief editor of "China Pan-Home Industry Trend Report" Qian, Li Xiuxiu, vice president of Red Star Macalline Home Furnishing Group, Yin Hong, deputy secretary-general of China Building and Sanitary Ceramics Association/secretary-general of Foshan Ceramics Industry Association, Wan Shuibo, Yigu brand strategist and other leading figures. Dealer friends from all over the country and more than 30 media also participated in this event. The venue was full of distinguished guests, working together to discuss industry trends and lay a solid foundation for development in 2020.
Don’t forget your original intention and keep your mission in mind. At the beginning of the event,All personnel stood up solemnly, sang the national anthem of the People's Republic of China, and raised the national flag! Then, a short film recording the development history of Yigu deeply moved all the leaders, employees and dealer friends at the scene who worked together with Yigu. Under the attention of everyone present, Dong Qiyou, chairman of Guangdong Yigubi Adhesive Technology Co., Ltd., led a group of leading guests to invade the ten projects of "Yixin Builds the Future·Five Solids Win the World" by Jinsha, which symbolizes a new journey in the future. In big characters, the completion of the launch ceremony of the summit heralds the start of Yigu's new journey in 2020.
Full of useful information, leaders and guests delivered speeches
Looking back at history and looking forward to the future. Yigu has achieved impressive results in just five years since its launch. Dong Qiyou said that this is inseparable from the hard work of all employees and dealers on site. Yigu is getting bigger and bigger and has been innovating and developing. However, competition in the industry is gradually increasing, and the tasks in the coming year will be more difficult. Dong Qiyou made a strategic plan for 2020 on the spot, saying that he would strive to build a happy enterprise. He planned to set up a strategic engineering department to help dealers implement centralized procurement projects, and planned to set up an investment service department to help dealers cover distribution outlets across the country and continue to expand the brand. Strengthen promotion and publicity to create industry brand advantages.
Immediately afterwards, Li Xiuxiu, vice president of Red Star Macalline Home Furnishing Group, delivered a speech. Li Xiuxiu analyzed the development trends of the home furnishing industry in recent years using the three key words of growth, differentiation, and regression, and gave advice on how to strengthen support for key customers in key areas. Building materials companies point the way. At the same time, Li Xiuxiu said that Red Star Macalline will further deepen communication and cooperation with Yigu, providing new opportunities for further development and cooperation between the two parties in the future.
Dr. Yin Hong, secretary-general of Foshan Ceramic Industry Association/outstanding figure in the ceramic industry/Ph.D. of South China University of Technology, gave a wonderful speech on how enterprises and dealers can take advantage of the trend and seek transformation. He said that the ceramic industry is facing an industrial adjustment stage of major reshuffle. Building materials companies must adjust their pace to adapt to market changes and expand market share by building brands, transforming into service providers, contacting engineering centralized procurement projects, and constantly sinking channels. . Finally, he said that the ceramic auxiliary materials market has just begun, and ceramic tile adhesives still have great development prospects.
Li Qian, founder and chief expert of "Future Business Think Tank"/producer and editor-in-chief of "China Pan-Home Industry Trend Report", took the stage to give a keynote speech on "Reconstructing the New Boundary of Competition in the Home Industry" and brought his latest Study part of the "2020 Pan-Home Industry Trend Report". He led everyone to understand the home furnishing industry from simple to profound aspects from six major dimensions, and popularized the latest formats of the home furnishing industry to on-site entrepreneur leaders and dealer friends.
Finally, Wan Shuibo, the godfather of Chinese brand consulting/famous Chinese brand strategist, shared his original "Nine Powers Manual" brand planning model with on-site dealers to help the development of building materials companies. Wan Shuibo graduated from Tsinghua University and Wharton Business School. He has focused on brand marketing in the local market for 20 years and gained insight into local consumers. He has conducted brand integration planning and brand design for more than 200 brands, and created many successful cases to quickly increase brands and sales. At the event, Wan Shuibo explained the brand strategic marketing in a simple and easy-to-understand way by citing classics, which was unanimously recognized by the dealers on site and triggered many climaxes.
New product release, the first in the country to lead the industry trend
In the afternoon of the same day, Yigu Enterprise released two core new products that were the first in the country. The innovative product advantages helped the enterprise build an industry brand, and also protected the channel development of dealers and increased their confidence.
So far, Yixin builds the future • Five solids win the world | Yigu’s 2020 National Dealer Summit and Wealth Forum has come to a successful conclusion. In the future, Yigu will lead dealers across the country to stride forward with a new image, new platform, new products, and new models to achieve greater success.
