Shijiazhuang is the fortress of logistics and transportation in North China. It is known as the city pulled out by trains. In 2012, Shijiazhuang was able to develop vigorously after five years of major changes proposed by the local government. At that time, many urban villages in Shijiazhuang were demolished. Villagers whose houses were demolished were divided into several houses, and more outsiders came to the local area to buy new houses for investment. , so many new building materials stores were built in the past few years when the city was in urgent need of development. Among them, White Decoration City and White Ceramic City are recognized as the most high-end stores by local building materials dealers, both of which use home decoration designer channels. In 2017, Zhongtaojun went to Shijiazhuang to investigate the market. At that time, housing prices had reached 20,000 yuan/㎡. Large-size ceramic tiles were gradually gaining momentum driven by designer channels, but there were not many ceramic brands that were very good at using local designer channels. Among the numerous brands listed is Eagle Ceramics.
As we all know, the success of a brand ultimately depends on the market and consumers, and as the sales terminal where the brand directly faces consumers, the role played by dealers is crucial. Chen Changlong is the general manager of Hebei Yuping Trading Co., Ltd. and a distributor of Shijiazhuang Eagle Ceramics. He has been an agent of Shijiazhuang Eagle Ceramics since 2011. For more than 8 years, through the efforts of Chen Changlong and his team, Eagle Ceramics has taken the lead in the fierce competition in Shijiazhuang and has continued to create outstanding results, such as its contribution to designer channels and engineering channels.
Chen Changlong, General Manager of Shijiazhuang Yingpai Ceramics
Remarkable achievements in channel management
Shijiazhuang Yingpai Ceramics has three direct-operated exhibition halls, namely the Shangshan Meiju Decoration Company Exhibition Hall, the White Exhibition Hall, and the Red Star Macalline Exhibition Hall. At the same time, the distribution network is distributed in 13 counties and cities in Shijiazhuang. Chen Changlong recalled that on April 17, 2014, when Eagle Ceramics Shijiazhuang Sheporcelain No. 1 opened in White Ceramics City, it attracted many designers from North China to visit, making Eagle Ceramics a popular choice among terminal designers. The influence of the channel has been further enhanced, laying a better foundation for the subsequent promotion and maintenance of the channel.
“It is said that the market situation in recent years has been poor and not as good as before, but I think a brand can only be qualified to speak about the market if it is among the top three in the market. The market is dead, but people are alive. Only by working hard can we succeed. Be invincible," Chen Changlong said.
Shijiazhuang Yingpai Ceramics Team Photo
So, in the "40 UNDER 40 Outstanding Youth in Chinese Design" event jointly created by Eagle Ceramics and Guangzhou Design Week, aiming to help the growth of China's golden generation of design, Chen Changlong adheres to the brand's spirit of assistance and provides support to China's design youth. Speak up on a broader design stage and cheer for designers in North China. Now it has been named "40 UNDER 40 Outstanding Youth in Chinese Design" for two consecutive years (2018, 2019) Shijiazhuang Station, providing outstanding designers in North China with Provide opportunities for growth and a platform for development. On January 15, 2019, the "40 UNDER 40 China·Shijiazhuang Designers Annual Meeting and Shijiazhuang Design Outstanding Youth Award Ceremony" with the theme of "40·Go Home" was held at Shijiazhuang Century Golf Club. At that time, outstanding designers from North China When we gathered together to plan the future of design in North China, we also gained a deep understanding of the brand value and spirit of Eagle Ceramics.
In addition, according to Chen Changlong, the projects involving Eagle Brand Ceramics in Shijiazhuang not only have a great impact but also involve a large number of participants, such as: Hebei Agricultural Bank of China outlet renovation project (province-wide), and have been supplying goods for four consecutive years, with sales More than 40 million yuan; Jizhong Energy Sunshine Community residential building project with sales of 34.69 million yuan; Hebei Provincial Construction Bank outlet renovation project, Ordnance College decoration project, Shijiazhuang subway project and other projects. "Choosing a brand is like finding a partner. Only by working with excellent people can we grow together. Eagle Ceramics has a solid brand foundation and strong product R&D and production capabilities, which ensures product quality and supply chain. So choose Eagle Ceramics We are full of confidence in bidding for the brand ceramics project.”
Stick to your strength and live up to your expectations
Having been engaged in the ceramic industry for nearly 8 years, Chen Changlong has encountered many problems, but every time he encounters a problem, he will actively face it and solve it in time. In his management and operation, there is a 12-word concept: “We always adhere to ‘innovation,Quality, service, economy, dedication, gratitude’, with the belief that quality is life, time is credibility, and price is competitiveness, we are based in Shijiazhuang ceramic industry. ”
Shijiazhuang Yingpai Ceramics Exhibition Hall Front Desk
Zhong Taojun asked Chen Changlong why he used this 12-character business philosophy? Chen Changlong recalled: "In 2013, President Lin Wei and Vice President Chen Xianwei personally came to our Shijiazhuang to guide our work. We were very encouraged at that time, so we will follow any actions taken by the company headquarters as always. In August 2015, Meizhou The Dabu County party and government delegation also visited the headquarters of Yingpai Ceramics when they visited Chancheng District, Foshan. At that time, the delegation asked Mr. Lin Wei, the president of Yingpai Group: What is the experience of Yingpai Ceramics for more than 40 years? President Lin Wei answered this: The Eagle brand of quality, the Eagle brand of innovation, the Eagle brand of culture, and the last thing is to be an international Eagle brand. I thought at that time, our Eagle brand has been in business for 40 years. It is rare to insist on quality, innovation and culture day by day, and as Eagle Ceramics people, we must follow the brand value and create our own value. ”
He continued to elaborate: "Eagle Ceramics chose me and entrusted me with the local market. When we encounter difficulties, such as when we need price support for a project, the headquarters will repeatedly calculate the cost for us, and we can do it in one fell swoop. Won the project; and also built a team for our company. You must know that the support of the Eagle Ceramics sales team is very powerful. The headquarters will send people over many times for training and guidance, to cooperate with us in learning, and with us in large-scale promotion activities, etc. . All this shows that Eagle Ceramics Headquarters cares about us. Over the years, we have become like family. So I feel that we have a responsibility to make the Shijiazhuang market stronger and bigger. We cannot live up to the trust and support the factory has given us, and we have the responsibility to make Eagle Ceramics a good product.”
Part of Shijiazhuang Yingpai Ceramics Exhibition Hall
On the journey, there is endless exploration
It is not easy to persevere for several years. In addition to following the strategy of Eagle Brand Ceramics Headquarters, Chen Changlong also continues to insist on building an excellent team, from store design and marketing, to channel sinking, as well as building a home decoration team to serve designers, and local advertising of the brand. Investment, etc., every point is planned, only in this way can we win thousands of miles away.
He said: As long as the direction is right, we are not afraid of difficulties! Persistence is victory!
It is reported that in order to cater to the most popular 900×900㎜ polished glaze series and 600×1200㎜ conventional polished glaze series in the local market, as well as to cooperate with the 7500×1500㎜ and 900×1800㎜ large boards launched by the headquarters, Chen Changlong will continue to Focus on exhibition hall design and terminal channels, as well as actions such as soliciting special price sample rooms for new products. Finally, he also revealed: In 2020, the company plans to build a central warehouse and central flagship store in Shijiazhuang to better coordinate terminal integrated sales, and jointly develop 20 to 40 specialty stores and more regional agents in the agency channel In terms of engineering, we will continue to strive to be an influential project in Shijiazhuang, strive to achieve the best results, and live up to the expectations of Eagle Ceramics Headquarters.
Success is never easy. In Chen Changlong, Zhong Taojun saw endurance that was more than fanatical and devoted. His persistence bit by bit allowed Eagle Ceramics to leave a brilliant footprint for Eagle Ceramics in the land of Shijiazhuang.
