Recently, Wrigley Bathroom, a global smart home company, and Bian Yuechun, the founder of China's storage industry, released the industry's first "Bathroom Space Storage Guide" white paper.
Storage technology mainly originated in Japan. The limited living space and rational thinking about life have led to the birth of many home storage masters in Japan. Not only Kondo Noriko, known as the storage guru, but also 80 Marie Kondo, a post-school girl, was even selected as one of the 100 most influential people in the world by Time Magazine in 2015 due to her philosophy of storage.
For urban life where space is at a premium, storage technology is not only a living technology and tool, but also a living art and wisdom. It is being favored by more and more Chinese elites and middle classes.
Wrigley Bathroom and Bian Yuechun are the first companies in the industry to release a white paper on bathroom space storage. It is not only a storage guide for consumers, but also a challenge to the reform of the bathroom industry and a guide to "improvement." The implementation of the Wrigley bathroom brand concept of "quality of people's bathroom life and innovation of people's smart living space".
It is understood that the white paper was sent to 31 provinces across the country, and a total of 3,460 in-depth questionnaires were collected to conduct research and analysis on bathroom space storage issues. Based on the usage habits of Chinese people, we made The industry's first storage system standard. At the same time, Wrigley Sanitary Ware assumes the responsibility and responsibility of being a "global smart home owner", going global with China's intelligent manufacturing, and providing a better and smarter lifestyle for global users.
According to the survey of Wrigley Bathroom Storage White Paper, the national average score for bathroom space storage neatness is 3.4. Compared with the highest score of 5 points, it shows the Chinese people's expectations for bathroom neatness. However, due to the space limitations and functional diversity of bathrooms, bathroom storage is the most difficult of space storage.
Organization and storage is a strong need
If the storage compartment of the cabinet is too high, it would be too wasteful and unsightly to put short bottles of eye cream; if the storage compartment is short, some tall lotion bottles cannot be placed in it. The best way to clean a sink is when there is nothing on the countertop, but where do you put the things on the countertop? According to the Wrigley bathroom space storage white paper survey, 64%People want to improve the storage capacity of the mirror cabinet space, and unreasonable spacing between mirror cabinet storage compartments has become the primary problem.
"We publish this white paper to let more people know that Wrigley Bathroom can see the usage of users' homes and help make solutions. This is the most important thing for Wrigley Bathroom. "A professional place". As the founder of China's storage industry, Bian Yuechun has seen the home storage situation of thousands of households and deeply affirms the brand value of Wrigley Bathroom "to improve people's quality of bathroom life and innovate people's smart living space".
In the white paper, Wrigley Sanitary Ware made an in-depth analysis of the rationality of storage compartments: skin care lotions and cleaning products are mostly in large bottles, with a height of 15-18cm, and essence products Most of them are in small bottles, with a height of 10-15cm. According to the height, size and frequency of use of commonly used items, we scientifically divide the mirror cabinet into three areas: the commonly used area to store makeup brushes, eye shadow, foundation, lipstick, etc.; the more commonly used area to store facial cleanser and makeup remover. Oil, lotion, lotion, cream, etc.; Special use area stores facial masks, perfume, travel samples, etc. Such a scientific storage method, coupled with the reasonable design of the mirror cabinet storage compartment, can accommodate up to 20 bottles of various styles of perfume + 200 facial masks + 50 bottles of various skin care lotions, and makes the countertop look tidier.
Organization and storage is a false need
"Don't do useless organizing and storage in the wrong layout." Bian Yuechun emphasized at the Wrigley bathroom new product launch conference when sharing the trend of bathroom space storage that in unreasonable layout For storage in the space, we can only rely on external power and use some storage boxes for storage. In fact, there are some limitations. This is the most professional place of Wrigley Bathroom.
Wrigley's bathroom space storage white paper also reported this problem. 29% of the survey respondents said that space was wasted and there is no style, and 22% the layout is unreasonable.
Based on data and needs, Wrigley's bathroom space storage white paper provides a set of in-depth solutions: choose a basin cabinet with shelf separation, or choose a drawer-type basin cabinet. According to usage habits, it is scientifically divided into commonly used areas, less commonly used areas, and storage areas.cargo area. The frequently used area stores commonly used gadgets such as cotton swabs, cotton pads, hair clips, and razors; the less frequently used area stores medium-sized electrical appliances such as hair dryers, curling irons, hair drying caps, and combs; the storage area stores dental appliances, cotton pads, Spare items such as face towels and facial masks.
This plan demonstrates the product practice of Wrigley Bathroom's brand strategy of "providing full-scenario, full-category smart home solutions". Bian Yuechun expressed great agreement with this plan: because Wrigley Bathroom has designed the internal layout of the bathroom space very reasonably. , I am very willing to help write a product instruction manual, so that customers can just put the items in the corresponding positions, and there is no need for professional organizers like us.
Smart everyone, solve real needs
In 2016, Wrigley Bathroom led the industry to usher in the era of customized bathroom ware. However, many beautiful-looking custom bathroom designs are designed for empty houses and are completely different from what they will actually look like. Wrigley's bathroom space storage white paper also calls on designers to address the real problems and needs of users after use, in order to improve people's quality of bathroom life and innovate people's smart living spaces.
For example, a high-end smart product in the bathroom space: a smart toilet, is surrounded by messy brooms, rags, and toilet brushes, which simply reduces the ancillary value of the product. Wrigley Sanitary Ware was the first in the industry to propose the design and application of toilet side cabinets and toilet wall cabinets, which not only conforms to the ergonomic concept of being able to get what you want at your fingertips, but also embodies the smart innovation of Wrigley Sanitary Ware's "hidden beauty".
It is understood that 32.22% of the questionnaires found that toilet cleaning tools are unsightly placed outside, 31.74% have no place to store toilet paper and sanitary products, and 24.32% are wasting space above the toilet. Wrigley Sanitary Ware provides in-depth solutions: designing toilet side cabinets and wall cabinets, so that roll paper, toilet paper, and sanitary napkins can be easily accessed when using the toilet; the lower storage compartment in the toilet area stores spare parts, which is both beautiful and hygienic. . After optimization, the toilet cabinet can easily store 20 packs of toilet paper, 24 rolls of toilet paper, 10 packs of sanitary napkins, and 10 packs of face towels. A good set of bathroom space products combined with scientific storage methods can provide consumers with an orderly, clean and warm home environment.
"What is the conflict of many families? It is that the good-looking things are not exposed, and the ugly things are not hidden." Wang Xiaoqian's comments on the storage white paper are more like insights into the wisdom of life.
It is reported that Wrigley Bathroom Space Storage White Paper is also the new product launch of Wrigley Bathroom on July 10.part of the conference. At the press conference, Wrigley Bathroom not only launched new products such as four bathroom space series and "super clean" series of smart toilets, but also released three strategic layouts including brand strategy, channel strategy, and product strategy, announcing a new start for "International Smart Home Master" .
Use humanistic wisdom, design wisdom, and manufacturing wisdom to improve people's quality of bathroom life, innovate people's smart living space, and turn the strong need for organization and storage into pseudo-demand, using multiple wisdoms Letting life not be compromising and making storage more exquisite is the way Wrigley Bathroom creates value for consumers' quality life, and it is also the corporate wisdom of "becoming a world-class smart home brand".
(This article is provided by the enterprise)
