From August 5th to August 6th, Huiya Tile Brand Practical Sharing Conference was held in Xining, Qinghai.
The theme of this conference is "Dialogue Reorganization". Luo Zhicheng, general manager of Huiya Tile Marketing Company, Liu Wei, deputy general manager of Huiya Marketing Company, Jian Qianmin, deputy general manager of Huiya Marketing Company, special sharing guests Chen Yuejin, general agent of Huiya in Xining, Qinghai, and core business partners from all over the country attended this thought A grand event to discuss channel breakthroughs and build career heights together!
Precise policy implementation makes steady progress
Channel transformation is imperative
The COVID-19 epidemic swept the global economy in the first half of 2020. During this difficult and difficult time, Huiya people never stopped, focusing on the company's strategic deployment and steadily advancing various brand constructions.
At the beginning of the meeting, Luo Zhicheng, general manager of Huiya Tile Marketing Company, reported on the brand's work in the first half of the year, summarizing the brand's achievements in training empowerment, marketing activities, and new product research and development, and also discussed brand promotion, channels Phased results reports were conducted on construction, real estate procurement, branch operations, and store construction, and all construction projects maintained a steady and positive trend.
Faced with the impact of the epidemic and the rapid decline of the retail market, dealers here are encouraged to change their business ideas as soon as possible to seek all-round breakthroughs, pool all resources and conditions to ride the wind and waves, and strive for deterministic performance growth.
Grasp the mainstream channels
Sales volume of intensive cultivation has doubled
The market is difficult, performance Is it bound to decline? Immediately afterwards, Chen Yuejin, the general agent of Huiya in Xining, Qinghai, brought "Integrated Channel Implementation" and shared how to carry out channel introduction, channel promotion and maintenance, project tracking and services, personnel division of labor management and training, and incentive policy formulation. The executable and replicable ideas and methods revealed to the dealer partners present a business model and practical implementation steps that at least doubled the comparative performance during the same period.
At present, the "business-only" model can no longer sustainably increase performance growth. Fine decoration, designers, and decoration companies continue to encroach on the market share as high as 60% or more.On the other hand, channel transformation is imperative. In the interactive communication session after the sharing, dealers from all over the country had a collision of ideas on the details of how to develop assembly channels, and the scene was full of climaxes.
Massive new products attack the market
Create strong product potential
In 2020, to closely meet the needs of the end market, Huiya Tile launched antibacterial ceramic tiles focusing on healthy homes, as well as matte marble that opens up the circle of designers, and 1200X2400mmT large slabs that connect high-end users. In addition, At this summit, a total of 19 newly developed products were displayed, including 800X800mm full-body ecological ion bricks, 750X1500mmT large panels, 600X1200mm soft light full-body ecological ion bricks, and 900X1800mmT large panels.
Products with great appearance and recognition, equipped with more complete specifications, and functional attributes that combine aesthetics and health will further enhance the brand's product potential and will surely become every dealer's key to winning the market. The first powerful tool is to open up users in various channels and circles.
Qinghai team building embraces nature
Concentrate and work together for a better start
In order to free the mind and body, release stress, enhance communication, and gather strength, this event has a Qinghai team building session. The first stop is to walk into the Chaka Salt Lake, known as China's "Land of the Sky", pass through the basin and over the mountains, experience the beautiful wonderland of Chaimu Salt Lake, and appreciate the strong Tibetan customs. The second stop is Qinghai Lake, the largest inland lake in China, where we can witness natural wonders, enjoy flowers and wine, and embrace the charm of the hot northwest plateau.
The short rest is for a better start. There are less than 5 months left in 2020. Let us concentrate our efforts, innovate and iterate, insist on taking action, and launch a general attack on the market. Victory will eventually belong to us!
(This article is provided by the enterprise)
