In recent years, most netizens have fallen in love with Italian style, paying most attention to simple design that pays attention to details and texture, and low-key luxury fashion style. This means that high-end and fashionable home environments and modern and fashionable design feelings are more deeply rooted in the hearts of the people. In this context, the birth of "Italian New Luxury" is more justified, representing a new attitude towards quality life of "high-end, design, fashion and comfort". We seem to have found a life philosophy that can please ourselves. Today let’s talk about “New Italian Luxury”.
This word is broken down into three parts, Italian + new + luxury, let’s look at them one by one:
01
Italian
The origin of Italian style Italy is the birthplace of the Renaissance and a country full of humanistic and artistic atmosphere. From Baroque to Rococo, from Rome to Byzantium, instead of saying that what we admire and love is the appearance of Italian style, it is better to say that we love the connotation of Italian style, that is, the way of life.
The Italian lifestyle is slow, elegant, equal and humane. It is not like the boldness and modernity of the metropolis, nor the fast pace full of tension, the enjoyment of life and the pursuit of freedom. These are all It is what contemporary people yearn for and envy.
We should all still remember Tornatore’s Homecoming trilogy: Cinema Paradiso, The Beautiful Legend of Sicily, and The Pianist on the Sea. Each one is full of humanistic care. If all the beauty is not serving people and serving In life, it is all empty talk. It is precisely for this reason that Italian style is more suitable for the new middle class. Apart from busy work, trivial affairs, and social interactions that they have to deal with, there is also an exquisite, comfortable, and artistic home that can always provide them with better comfort.
02New
We habitually refer to the middle class as the "new middle class." This term is actually very interesting. It is a typical concept of having more than enough than the upper class. Economically, it cannot be said to be financially free, but it still has enough food and clothing, and in terms of space aesthetics In terms of living concept, they are not as pursuing splendid mahogany carvings as the local tycoons, but they often talk about the word "tonality". In terms of living concepts, they are more willing to try new things.
"New" is an attitude and a flaunt.
03 Luxury
This word really doesn't sound very good, and it always feels like a trenchant air. But we need to give this word a new interpretation. Luxury is not necessarily the accumulation of material things. Luxury is actually an attitude of caring for yourself and your family, the pursuit of individuality and independence, and a simpler and more comfortable lifestyle.
Luxury is first of all a sense of quality, a requirement or even a demanding quality, without compromise or compromise. Luxury is also a sense of design, the pursuit of life aesthetics, and the expression of personal aesthetic taste. It is not blind and does not follow the crowd. Luxury is still the pursuit of details, working hard in invisible places, being true to the outside and the inside, pleasing yourself, and not doing face-saving projects.
Italian new luxury represents the demands of many new middle classes. They may not be good at summarizing, but everyone has the same vision for life. In an era where design skills are no longer a matter of unique recipes, the key to surprising success among products of the same type lies in the competition of product quality, process strength and brand tone. The materials, design sense and humanistic care hidden in the products are constantly being recognized, accepted and even sought after by more and more people.
This is also the original intention of Faenza to launch this series: to pursue a sense of detailed design and quality, to present the most stylish taste, to reflect the feelings of freedom and the changes that aesthetics brings to life, and to integrate these into the name. To the products are all beautiful ceramic tiles. Bellagio, Capri, Taormina, Beluri, Positano...behind these fascinating place names convey not only the beauty of vision, but also the beauty of life.
(This article is provided by the enterprise)
