Text/Yang Xiangxiang
From the perspective of biological evolution, evolution is natural selection and survival of the fittest. For an enterprise, "evolution" is an upgrade in the interaction of changes in the external environment and internal adjustments. In 2020, No. 1 marble tiles will embark on a new transformation, adjusting strategic deployment and upgrading products.
As a strong brand under Haosheng, an aircraft carrier-type ceramic enterprise, No. 1 integrates marketing and service. It has always been positioned as a high-end brand and is committed to building a professional marble tile brand. Its products include negative ion full-body porcelain polished marble tiles, modern antique Marble tiles, full-body marble tiles and other categories are available in rich colors, various specifications and complete supporting facilities.
In July this year, No. 1 launched a new product - the "Evolutionary Marble" series. The name of this series of products "evolution" means all-round breakthroughs in appearance, physical performance and production technology. It is reported that it is based on the ultimate scenery of 197 countries around the world, including the charming city of Lucerne, considered the "most Swiss", the largest golf resort in Spain, Jamis, and the Baroque art city of Catania, which is backed by an active volcano. , the South Asian island resort Maldives and many other scenic spots.
Evolution Marble - Maldives (H2AM91816L)
Integrating the world's top craftsmanship and introducing high-end System 3D inkjet machines imported from Italy, the evolved marble output patterns are richer, the textures are more realistic, the brightness is more delicate, and the transition colors are more natural.
Evolution Marble-Lucerne (H1AM91817L)
The advancement of No. 1 marble tiles""" is not only reflected in product innovation, but also reflected in many other aspects. In 2020, No. 1 re-adjusted its strategic layout and evolved and upgraded from top-level design, product design, process technology, terminal assistance, etc. Not only that, in In terms of sales, Yihao also has a clear division between old and new dealers, and launches new products in a targeted manner to achieve efficiency and accuracy; at the same time, in the face of industry channel changes, it constantly improves and optimizes and upgrades the product chain, in terms of designs, colors, technology, and specifications. Achieving major changes and breakthroughs. The star product Evolution Marble launched in July has initially gained market recognition, effectively helping dealers deepen channel promotion and improve terminal store sales.
After the brand's strategic adjustment, dealers in various places have further strengthened their confidence in No.1. In the first half of the year, Yihao successively signed dealers in six cities: Daqing, Heze, Maguan, Pinghu, Shenzhen and Zunyi, accelerating the layout of the brand territory.
"The promotion of new products needs to be achieved by continuously establishing stores. Guide old customers to sell new products, and new customers with the ability and channels can increase the proportion of slates." Yi Huahui, deputy general manager of marketing at No. 1, said, "No. 1 will develop core customers and work with dealers to promote the sustainable development of the brand and achieve common growth for both parties."
According to Yi Huahui, the No. 1 brand will launch a comprehensive innovation and will no longer be limited to marble tiles. Currently, No. 1 has started work planning for next year, which mainly includes three aspects: First, upgrading the brand image; Second, simultaneous changes include the adjustment of product structure. Next, the brand will not only have marble tiles, but also launch a series of new high-end products. There will be more than 40 product designs and colors; Third, the upgrade of the brand showroom will be personally handled by the well-known Taiwanese designer Li Dongcan. , after the exhibition hall standard is released, it will be implemented and popularized in terminal stores in various places, and the first standard flagship store will be launched in Zhejiang.
Yi Huahui said that through continuous self-breakthrough and "evolution", Yihao will have more and more high-quality and popular products, and the brand will become higher and higher.
Because of this, in the 2020 "Top Ten Brands of Building Sanitary Ceramics" selection sponsored by the China Building Decoration Association, hosted by the Material Application Branch of the China Building Decoration Association and China Ceramics Network, No.1 won the "Top Ten Brands of Slab (Stone Slab)" award due to its excellent strength and good reputation, which is well deserved.
Author: Yang Xiangxiang
