Recently, the "out of the trend" Langwhale sanitary ware has become very popular on the Internet. On the occasion of its 26th anniversary, Langjing Sanitary Ware issued the strongest voice of "Made in China, the right trend". By daring to wave and dare to wave, it has become a major event that attracts attention in the industry. It is worth noting that Langjing’s “new wave” IP has broken through the circle. 16 big-name friends in the home appliance circle, 3C electronics circle, and communications circle, including Lenovo, Galanz, Vanhe, 999 Pi Yanping, Oceano, etc., have given away Come on "Birthday Card" and join the trend! Let’s have fun together! It has become a phenomenon-level event in the sanitary ware industry.
Up to 400,000+ users watched the #26-year-old DareChao Dalang# Weibo interactive activity, attracting 5,000 consumers to participate in online flirting. In celebration of its 26th anniversary, Langwhale Sanitary Ware has created a "new wave" IP, combined with innovative content and gameplay, the event has been strongly exposed in public traffic, more accurately found potential audiences, and further communicated with consumers through young images, language and channels.
Consumers are always the vitality of brand growth and growth. In the face of diverse and fragmented social media, big data will actively push based on users' interests, hobbies and needs, and the focus of brand marketing will gradually shift to consumers. Therefore, in the promotion of the 26th anniversary event, Langjing Sanitary Ware created a multi-dimensional and three-dimensional publicity matrix, combined with innovative content gameplay, stood with consumers through young images, language and channels, resonated with each other, and more effectively promoted the spread of the topic. .
In the era of the "fingertip economy" where information is changing rapidly, young people of this generation are increasingly pursuing personalization and uniqueness, and value the fun, emotion and characteristics contained in consumption. During the 26th anniversary celebrations, Langjing Sanitary Ware launched a topic interactive activity on the public domain platform of Weibo - #26岁 Darechao Dalang#, which triggered heated discussions and enthusiastic participation from netizens, including Lenovo, Galanz, Vanhe, and 999 Dermatitis. 16 major cross-border brands such as Pingxiang and Oceano jointly participated to expand coverage and further increase the popularity of the topic. At the same time, it increased the influence of Langwhale Bathroom in various industries and promoted deeper interaction and interaction between Langwhale brand and users. communicate.
Use new ideas to create a "new wave" of the brand. For 26 years, Langjing Bathroom has provided users with a healthy and comfortable bathroom life, and at the same time, users have grown up with Langjing Bathroom. In the future, Langwhale Bathroom will use new ideas and new marketing methods to uphold theOn the basis of people-oriented and quality as the root, we actively innovate and seek change, and work with users to create a brand "new wave" full of infinite possibilities.
