On December 18, the New Hang Lung Enterprise Annual Summit was held grandly at the Country Garden Phoenix Hotel in Gaoming. Focusing on the theme of "gathering momentum to move forward and creating a changing future", we will expand our horizons, embrace change, and seek foresight, and start a new journey for New Henglong Enterprise in 2021. Leaders and guests attending this annual summit include: Luo Haobin, general manager of New Henglong Enterprise, Gong Wei, secretary-general of China Building and Sanitary Ceramics Association, Dr. Yin Hong, secretary-general of Foshan Ceramics Association, Luo Zhaoquan, founder of Ceramics Network, Luo Zhaoquan, general manager of marketing of New Henglong Enterprise Shunji, Cai Mingao, Operations Director of New Henglong Enterprise Brand Management Center and others. As well as industry media and dealers from all over the country gathered together to participate in the grand event and work together to lay out the brand development plan of New Henglong Enterprise in 2021.
In the morning of the same day, Gong Wei, Secretary General of the China Building and Sanitary Ceramics Association, elaborated on the development status of China's building ceramics industry and the relevant policies, industry trends and development directions of the domestic building ceramics industry, providing guidance and guidance for the development of enterprises. Decision-making reference. He gave a detailed explanation of the development and trends of the building ceramics industry around marketing models, industry reshuffles, and brand voice.
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association
Dr. Yin Hong, secretary-general of the Foshan Ceramics Association, shared his views on the development of rock slabs, a popular offline product in the building ceramics industry. Dr. Yin said: Slate products have a wide range of applications and markets, and slate can be found almost everywhere where boards should be. Slate manufacturing should design a new marketing system and do a good job in processing, design and details. At the same time, it should fully cooperate with strategic alliances with home furnishing companies to build a slate home brand.
Dr. Yin Hong, Secretary General of Foshan Ceramics Association
Yang Juan, a well-known lecturer in the industry, gave a detailed course sharing on the current terminal strategy of large slate slabs, explaining how to use innovative models to quickly seize market share and create a store marketing ecology through the three dimensions of people-place-goods. He also shared sales strategies for high-value products and other content.
Yang Juan, a famous lecturer in the industry
The last person to take the stage was Mr. Luo Zhaoquan, the founder of Ceramics.com. Mr. Luo started from the current situation, supply side, demand side, and empowerment system of stone slab service providers, and discussed the three aspects of standardization, processization, and digitalization. Terminal empowerment in all aspects.
Luo Zhaoquan, founder of Ceramics.com
In the afternoon of the same day, Luo Shunji, general manager of marketing of New Henglong Enterprise, delivered a speech. He first thanked everyone for their continued trust and support in New Henglong Enterprise. After 22 years of vigorous development, New Henglong Enterprise has become a leader in the ceramic industry and has achieved impressive results. In the future, New Henglong Enterprise will firmly work side by side with everyone and strive towards the goal!
Luo Shunji, General Manager of New Henglong Enterprise Marketing
Later, Luo Haobin, general manager of New Henglong Enterprise, delivered a speech on the theme of "Innovation and Upgrading, Winning the Future with Intelligence" at the meeting. Mr. Luo mentioned that 2020 is the best year in the past ten years and the worst year in the next nine years. Mr. Luo proposed the 6S win-win system at the meeting to upgrade the system for brand building and assist terminals. In 2021, the company will implement three optimized combination deployments of products and channels, stores and marketing, and empowerment and management to achieve a qualitative leap in brand development. Mr. Luo also said: On the new journey of sustainable development, manufacturers need to work together to be more open , long-term and mutually beneficial integrated innovation to accelerate development and achieve win-win results.
Luo Haobin, General Manager of New Henglong Enterprises< /p>
At the launch ceremony of the new product launch, Luo Haobin, general manager of New Henglong Enterprise, and Gong Gong, secretary-general of China Architectural Ceramics and Sanitary AssociationWei, Foshan Ceramics Association Secretary General Yin Hong, Marketing General Manager Luo Shunji, Brand Management Center Director Cai Mingao, Slate Business Department General Manager Luo Haojian, Ceramics Network founder Luo Zhaoquan and others attended the new product unveiling ceremony. Products are the core competitiveness of an enterprise. In this meeting, Cai Mingao, the operations director of the Brand Management Center, gave a detailed interpretation of the new Henglong slate from various aspects such as R&D strength, product functions and application scenarios. Let dealer partners have a deeper understanding and more confidence in the new Henglong slate.
Cai Mingao, Director of New Henglong Enterprise Brand Management Center
The corporate summit also invited many outstanding dealers to share their views. Mr. Deng, general manager of Nanchang Operation Service Center, and Mr. Huang of Sichuan Operation Service Center, focused on the current market trends, the boom of large slabs and slate slabs, and how to sell well. Topics such as high-value products were explained in a simple and in-depth manner, and the most down-to-earth and practical answers were used, which greatly benefited the guests and new and old dealers. In addition, Lu Zhihua, project director of Weitao Information Technology Co., Ltd., and Gao Jinsheng, deputy general manager of Yanbao Technology, gave detailed explanations on the "Online APP Query System" and "Stone Slab Design, Processing and Installation Integrated Service System" respectively.
Mr. Deng, General Manager of Nanchang Operation Service Center
Mr. Huang of Sichuan Operation Service Center< /p>
Lu Zhihua, Project Director of Foshan Weitao Information Technology Co., Ltd.
Gao Jinsheng, deputy general manager of Yanbao Technology
Then the event entered into on-site subscription and customer interaction sessions. The total subscription amount for this annual meeting has reached a new record high, with multiple customers on-site subscribing for more than 3 million! Among them, Wu Group subscribed for 5 million and became the top bidder in this subscription. This fully demonstrates the customer's confidence and recognition of New Henglong Enterprise! I would like to sincerely thank all customers for their support and trust, and I would also like to thank all the partners in front of and behind the scenes for their full support and hard work for this annual meeting!
Onsite subscription meeting
As night falls, the dinner party begins. The thank-you dinner kicked off with the dance "Flower Rhythm". Chairman Luo Richeng and General Manager Luo Haobin of New Hang Lung Enterprise together with senior executives of the company raised their glasses to toast. Subsequently, colorful programs such as the human-screen interactive "Water World Video Show", the songs "Into the New Era", "I Just Like You", the group dance "Money Dance", etc., appeared in sequence, adding lively and joyful elements to the dinner. Multiple rounds of lottery draws and game interactions set the dinner party on fire. Amid waves of cheers and cheers, the families of New Henglong Enterprises across the country spent an unforgettable night together.
Group photo
In 2020, New Henglong Enterprise adopted the reform and enterprising spirit of "Higher! Faster! Stronger!", comprehensively improved, and achieved remarkable results. In 2021, "Gathering momentum to plan for the future and creating a new future", the new Hang Lung will standFrom a new starting point, we use new models and new motivation to empower the brand to upgrade. Let us work hard and develop together, and start a new journey together.
