2020"New Crown" epidemic下, for the already declining ceramic tile industry, with came once the "quick freezing" test. For many ceramic tile dealer friends who have opened large stores, this is the first time< span style="font-family:宋体">True"stress test" with live ammunition and even life and death. In Changchun, there is a ceramic tile store that can maintain monthly sales performance in such a sluggish market environment500,000-700,000!
How does Lin Ronghua, the head of Changchun Oceano, maintain outstanding performance in the cold wind? Today, please follow the editor's written record and walk into Lin Ronghua's "brick-moving" life.
▲Changchun European God Nuolin Ronghua
Counterattack from mid-end to high-end brands
Lin Ronghua, who has been engaged in the building materials industry for more than 20 years, just started making mid-range ceramic brands. In 2016, he officially represented the Oceano brand. "Looking back now, I really can't even think about it," Lin Ronghua said. "It started out as a mom-and-pop shop with an area of more than ten square meters. It converted from a mid-range ceramic tile brand to a high-end ceramic tile brand and reached its current scale." It is understood that Lin Ronghua Ronghua's Oceano International Fashion Museum in Changchun Dongtai Building Materials Market has expanded to 1,000 square meters.
Talking why he joined the Oceano brand in 2016 and the operational change from a mid-range brand to a high-end brand, Lin Ronghua also had hesitation. "The main reason for choosing Oceano is that it has a complete range of ceramic tiles and comprehensive supporting services." Lin Ronghua heard from his colleagues that Oceano's product quality, design and color are very good, the brand positioning is accurate, and the business ideas are timely. Several smart tools were of great help to the dealer, so he immediately went to the Oceano headquarters to inspect the showroom, factory production, etc.
▲Changchun Oceano team photo
Use smart tools
It has been nearly five years since I joined Oceano Ceramics. Lin Ronghua said that Oceano's "black technology" Jukebao has greatly helped the store's sales! Oceano Jukebao contains a lot of content, from model rooms, renderings, to practical decoration information, brand activities, etc. are all available. While most people only use Jukebao for event marketing, Lin Ronghua believes that Jukebao is more important for content marketing. Sharing the space cases in Jukebao with customers and communicating with them will always gain insights. Unexpected surprise.
Tools are often not used when you are not familiar with them, but they are often used when you are familiar with them! Lin Ronghua, who leads by example, uses his actions to drive the team to use smart tools. He always says to his team members: "Jukebao is a good tool. Use existing content to continue publicity. Friends will think of you when they are in need, and then you will have a chance. Simple Do things repeatedly; do things that are difficult just because you don’t have the courage to try. ”
For many years, Lin Ronghua has always adhered to the two service concepts of "customer first, integrity-based". Throughout the interview process, what Lin Ronghua said most was "treat customers sincerely and do business with integrity." This is his attitude towards making ceramics, as well as his ceramic spirit.
