Recently, the Central New Film Discovery Journey "Quality" documentary column team visited Wrigley Bathroom to document The technique shows the twists and turns that Wrigley Bathroom has experienced in the product development, design and production, and brand building processes of the entire industry chain. People showed that Wrigley Bathroom, as a major brand with principles and attitude, never forgets its original intention and fulfills its quality responsibility.
Central New Film Discovery Journey "Quality" is a special documentary column with the theme of focusing on growing enterprises. It is hosted by the famous CCTV host Li Yufei. It adopts documentary shooting techniques and has the mission of "making China's quality more respected". Yu uses the power of images to promote Chinese quality to the world.
Wrigley Sanitary Ware Since its establishment 27 years ago, it has actively responded to the needs of the times and improved its product ecology, and has transformed into an industry 4.0 owner with continuous advancement. The "Global Smart Home Master" of Intelligent Manufacturing Systems. Upholding the responsibility and responsibility of a major brand, Wrigley Bathroom always adheres to high-quality production concepts and brand management ideas, which is consistent with The original intention of the "Quality" column coincides with the original intention.
After the Spring Festival and the beginning of the new year, "Let Chinese quality be more respected", "Quality" column Wrigley Sanitary Ware documentary The two episodes of "Bathroom Revolutionary" and "Opening a New Life in Smart Homes" are successively broadcast on the Discovery Journey Channel, CCTV Client, and CCTV Audio and Video Client, with recorded explanations Wrigley BathroomThe growth path of "Global Smart Home Master".
Get rid of defective products and stick to high-quality products
Wrigley Bathroom was founded in 1994. The Journey of Discovery "Quality" documentary reported that, unlike many founders of companies who "thought of change" in the early days of reform and opening up, Xie Yuerong established Wrigley Bathroom already occupied a high starting point from the beginning: Xie Yuerong, who graduated from Jingdezhen Ceramics University in 1984, entered a state-owned ceramics factory and became the deputy general manager of this factory with more than 1,000 employees in just 3 years. Factory director, I have been doing this for 8 years.
Xie Yuerong's "high starting point" with a professional background and 8 years as a state-owned enterprise executive allowed Xie Yuerong to set up Set a "high goal": "I was thinking about improving the quality of China's bathroom life," Xie Yuerong told the Discovery Journey "Quality" column team. The specific performance of this quality goal is: at that time, the qualification rate of sanitary ware products was generally not high, and many companies began to establish defective and by-product B-level products. Wrigley Bathroom always insists on only high-quality products.
In the Discovery Journey "Quality" documentary, Yan Bangping, deputy general manager of Wrigley Home Furnishing Group, introduced Wrigley's unique "quality concept" and said: We only set one standard - only high-quality products! Defective products are destroyed immediately. Even for Wrigley Sanitary Ware, the pass rate of high-quality products at that time was only 75%, which means that nearly 25% Defective items will be destroyed.
"When it was smashed, the sound was very harsh and painful. Those were made of real money," Liu Guangren, deputy general manager of Wrigley Home Furnishing Group, said. We can only remind ourselves at all times and work hard to improve the pass rate. , improve the quality. This is reminiscent of the story of Haier smashing refrigerators in that era. Adherence to quality is the only way for a successful company.
Innovation makes luxury goods mainstream
Wrigley Sanitary Ware Stick to quality, get rid of defective products, and give up the opportunity to make quick money, in exchange for market recognition . Under the spring breeze of reform and opening up, a large number of companies have sprung up, but as market competition intensifies, many companies have also been eliminated. Wrigley Bathroom has stood out in the fierce competition and gradually become a leader and benchmark in the bathroom industry. In addition to insisting on quality, Xie Yuerong attributes the success of Wrigley Bathroom to the innovation of technology and products.
"It turned out to be a luxury product that became a mainstream product that everyone can afford, so it was basically an instant success," Xie Yuerong, chairman and general manager of Wrigley Home Furnishing Group, said in the documentary "Quality" on his journey of discovery. Success" refers to the mass production of Wrigley Sanitary Ware one-piece toilets. In 1996, Wrigley Sanitary Ware overcame the technical difficulties of mass production of one-piece toilets, which not only reduced water consumption by three times compared with separate toilets 1%, and even reduced the price of one-piece toilets monopolized by foreign capital by nearly half. This battle also established Wrigley Bathroom's status in the world.
Transforming what were once luxuries into common products and necessities for the mainstream public, technological innovation not only improves people's quality of life, but also establishes Wrigley Bathroom's leading position in the industry. In the development process of Wrigley Bathroom, innovation has been integrated into the corporate DNA.
Smart toilets have been favored by users in recent years, and have also triggered a wave of overseas purchasing and panic buying. Wrigley Bathroom has produced China's first smart toilet "Royal Star" as early as 2006. In recent years It has also been continuously upgraded with smart technologies. In addition to the regular buttock washing, women's washing, seat heating, and warm air drying, it has also added the black technology function of "automatic flipping when you approach and automatic turning with a wave of your hand". In 2020, it will be in conjunction with " The "Special Materials Center of the Chinese Academy of Sciences" jointly developed the antibacterial blue-light glaze, and created four self-cleaning and antibacterial technologies such as nano-silver ion antibacterial technology to jointly create Wrigley BathroomHealth and epidemic prevention artifact "Super Clean" series of smart toilets.
Start a new life with smart home
The obvious characteristic of innovation is to keep pace with the times and meet people's changing and increasing needs through technological innovation. Smart home is the new starting point for happy and fashionable family life today. "We have developed from a single product to a full-category, full-scenario, and full-cycle product line, aiming to provide users with one-stop smart home space solutions and create a smart and happy family." Xie Yuerong described Wrigley Bathroom's concept of happiness.
Xie Wei, deputy general manager of Wrigley Home Furnishing Group, introduced the algorithm logic of Wrigley Bathroom smart home in the documentary: through sensors and networking technology to realize intelligent interaction between people and bathroom products and interconnection between bathroom and bathroom products. Wrigley Home's Intelligent Research Institute has spent three years continuously improving algorithms to realize intelligence from single products to bathroom scene intelligence, making smart homes more intelligent in life.
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, said, "Wrigley Sanitary Ware has also realized that according to space size, functional requirements and personality, Preferences, personnel composition, personalized customization; and then from the bathroom spaceThe room has been extended to the living room and balcony, and the whole house has been customized. ”
Step into Wrigley Bathroom Via series bathroom space, and feel the beauty of smart life with exquisite light luxury; constant temperature When the shower head is turned on, the temperature is accurately constant at 40 degrees Celsius, saying goodbye to hot and cold. When approaching the smart toilet, it can automatically flip the lid and turn automatically with a wave of hands. The seat is heated to say goodbye to wetness and coldness. It also has buttock washing and drying functions; intelligent defogging The bathroom mirror automatically defogs and changes to three light source modes to reflect exquisite makeup; the smart heated towel rack can keep towels dry and reduce bacterial growth in humid environments; the smart clothes drying rack not only operates with voice control function, but also has ultraviolet sterilization function .
The documentary not only tells about Wrigley Bathroom's "improving people's quality of bathroom life in the past 27 years, The implementation of the brand value of "innovating people's smart living space" also records the minimalist and light luxury concept of Wrigley Bathroom Winning domestic and foreign awards such as the German IF Design Award and the German Red Dot Award, dancing on the international stage with global big names, based in China, and heading towards the great voyage of global smart home owners.
The "Quality" column of Central New Film Discovery Journey takes Wrigley Bathroom as a representative of the bathroom and home furnishing industry, and records and describes major brands The path to rise from adhering to quality, reforming and innovating, not forgetting the original intention, and fulfilling responsibilities also explains the growth path of the transformation from Made in China to Creation in China, China’s speed to China’s quality, and China’s products to China’s brands.
Becoming a global leader in smart home is the great vision of Wrigley Bathroom; smart home is also becoming more and more popular a way of life and attitude towards life. It is reported that on the occasion of 315 Quality Month in 2021, Wrigley Sanitary Ware also launched the "Jiankang Star Selection 315 Wrigley Quality Benefit Month" nationwide Wrigley store linkage activity, and offered discount promotions such as "1999 yuan to grab a smart toilet, 4999 yuan to refresh the package", so that More consumers experience Wrigley Bathroom's new smart and healthy home life.
