In the digital age, how to pursue excellence and build a benchmark enterprise?
On May 14, the Global Manufacturing Innovation Summit and the 2021 International Operational Excellence Shanghai Annual Conference were held in Shanghai.
Mr. Ding Wei, CEO of Hengjie Group and co-chairman of the International Association for Operational Excellence, was invited to deliver a keynote speech at the summit and participate in a roundtable dialogue, sharing "innovation-driven, ultimate experience" with global manufacturing giants and experts.
The International Association for Operational Excellence uses lean production and intelligent technology to enhance the overall competitiveness of enterprises. In 2021, the International Association for Operational Excellence and the organizers of the ACE Supply Chain Innovation Summit series have joined forces to bring new methods, models and solutions for manufacturing, supply chain and procurement to achieve excellence in the era of comprehensive digitalization. Cutting edge applications and practices.
Continuous innovation is the key to Hengjie creating the ultimate brand experience.
Mr. Ding pointed out that as a leading brand in the industry and a giant in the smart toilet industry, Hengjie has always kept pace with the times, using innovative research and development to solve industry problems, solving pain points for users with the ultimate experience, and creating a high-quality life for consumers.
Since its establishment in 1998, Hengjie has owned an intelligent manufacturing base for all categories of sanitary ware and established 3,000+ service outlets across the country. In terms of innovative resources, Hengjie actively promotes forward-looking layout: the reserve of nearly a thousand core sanitary ware patented technologies and the construction of more than 4,000 square meters of R&D center laboratories help Hengjie become a high-level representative of Chinese sanitary ware technology.
As a giant in the smart toilet industry, Hengjie has put a lot of effort into innovation and research and development.
From the construction of advanced smart sanitary ware intelligent manufacturing bases and new automated production lines for smart sanitary ware, to the drafting and participation in the formulation of more than 60 national and industry standards, including smart toilet industry standards, Hengjie has taken the lead in all aspects.
Mr. Ding emphasized that it is driven by innovation that Hengjie can continue to launch benchmark smart toilets such as the "Smart Double Q" series and the new smart R series, and become the best carrier to interpret Hengjie's ultimate product experience.
Due to Hengjie’s achievements in the ultimate product experience and service experience, in 2021, as the only representative of new domestic products for home furnishings, Hengjie, together with Huawei, Yili, Moutai, Evergrande and other leading Chinese brands in various industries, were selected into the People's Daily's "Brand Power Plan" to jointly build a benchmark for China's leading brands.
On the occasion of China Brand Day in 2021, Hengjie launched the theme activity of "New Domestic Products, Just Trendy" and entered the People's Daily's "Youjian National Trend Pavilion" as a benchmark brand for new domestic products in bathroom ware; as the only representative of the home furnishing industry, Hengjie Mr. Ding Wei, CEO of the Group, was invited to attend the People's Daily "National Trend Roundtable" event and was interviewed in the People's Daily New Media Studio Hall.
Mr. Ding said that making good products is the duty of a manufacturing company, and providing good services is not only a tough battle for home furnishing companies, but also an opportunity that they must strive to seize.
How to overcome challenges and seize opportunities? Mr. Ding pointed out that how to make the services of home furnishing companies more down-to-earth and how to operate through digital empowerment channels to make services more efficient are issues that need to be faced in depth.
By citing the concept of "management granularity", Mr. Ding explained Hengjie's specific innovation strategy in channel operations based on user orientation, including the transformation of channel models, the cultivation of customized service capabilities, the construction of a digital new retail intra-city purchase model, etc. .
At the same time, the construction of a corporate culture platform with "four satisfactions" as the core values, the emphasis on human resources, and the insistence on the right path to success have laid a solid foundation for Hengjie's sustainable and healthy development.
These explorations by Hengjie have laid a good foundation for creating the ultimate service experience, and also provided useful reference for the service transformation and upgrading of the home furnishing industry.
During the roundtable dialogue session, Mr. Ding also discussed with guests from General Electric, Black Lake Technology, and SKF Chinese Enterprises around the theme of "Innovation Leads to High-Quality Development."
Mr. Ding said that high-quality development means forming a positive energy atmosphere in the industry, where everyone actively strives for technology, quality, and experience, rather than price.
Mr. Ding also pointed out that the sanitary ware industry has great room for improvement in terms of management concepts and methods, digital empowerment, etc. It can learn from each other and learn from advanced enterprises including the Yangtze River Delta region, and take the lead in introducing excellent management concepts and lean production methods. to the sanitary ware industry. As the leading brand of new domestic sanitary ware products, Hengjie must achieve comprehensive leadership in product research and development innovation, lean production, digital empowerment, and channel operation model transformation.
Achieve the ultimate product experience with R&D innovation, create the ultimate service experience with marketing innovation, and the Chinese people's requirements for the continuous improvement of the quality of home life have spurred Hengjie's innovative development path to never stop.
Focusing on "dual cycles" to lead new consumption, as a leader in new domestic products for sanitary ware and a giant in the smart toilet industry, Hengjie will resonate with the times, be driven by innovation, and continue to satisfy Chinese consumers' yearning for quality life.
