The "7·20" heavy rainstorm suddenly caused serious waterlogging in Henan and many other places, and rivers exceeded warning water levels, causing heavy casualties and property losses.
According to statistics from the National Natural Disaster Management System, as of 12:00 on July 28, this round of heavy rainfall has affected 13.6643 million people in 1,602 towns and villages in 150 counties (cities, districts) in Henan, and 73 people have died due to the disaster. The province currently has 841,400 people in emergency relocation (a total of 1,470,800 people have been relocated); the affected crop area is 1,021.4 thousand hectares, the disaster area is 518.3 thousand hectares, the area with no crops is 1.798 thousand hectares, 17,015 households with 55,293 collapsed houses, and 41,327 households with seriously damaged houses. 145,983 houses, 130,467 houses and 582,989 houses were generally damaged, with a direct economic loss of 88.534 billion yuan.
Picture source: Henan Daily
The severe flood prevention and disaster relief situation affects the hearts of the people across the country. As the saying goes, "when one party is in trouble, all parties help." In the past few days, caring companies in the ceramic industry have donated money and materials to aid Henan. Some companies have also provided free repair and replacement services after the disaster, demonstrating their responsibility and responsibility.
One
Be kind and charitable, love has no boundaries
Mona Lisa donated 1 million yuan
On July 23, Mona Lisa Group announced a donation of RMB 1 million to the Henan Charity Federation to cooperate with frontline rescue agencies and charitable organizations to support flood relief and post-disaster recovery and reconstruction work.
Jiumu Sanitary Ware donated RMB 5 million in materials
On July 23, Jomoo Sanitary Ware launched an emergency public welfare operation to aid Henan, and immediately cooperated with the China Charity Federation to donate 5 million in materials for the reconstruction of public facilities such as subways and hospitals after the disaster in Henan. At the same time, it launched a campaign in the disaster-stricken areas "Bathroom productsProducts are not limited to brands, free door-to-door maintenance services. "Lei Lei responded and promised to provide guaranteed services for all subway bathroom spaces in Zhengzhou.
Hengjie Group donated 1 million yuan
In order to assist the government and all sectors of society in flood prevention and disaster relief, Hengjie Group donated 1 million yuan to the Henan Charity Federation and sent additional gold medal engineer volunteers to assist Henan to provide 24-hour free sanitary product maintenance services for households and public places. .
Huida Sanitary Ware donated 1 million yuan
On July 26, Huida Sanitary Ware Co., Ltd. donated RMB 1 million to the Henan Charity Federation to contribute Huida's efforts to flood prevention and rescue and post-disaster reconstruction. In order to ensure that the public places affected by the disaster can resume operations as soon as possible and allow the people to return to normal life, Huida Group Headquarters and Henan Operation Center have made a commitment: For Huida brand products damaged by the "720 Heavy Rain" floods, Henan Province will Hospitals, schools, subways, train stations, nursing homes and other public service places as well as individual users in the disaster-stricken areas can call the Huida service hotline at 400-818-6688 at any time. Huida will provide free product testing, maintenance and repair services. Repaired products will be replaced with new ones free of charge.
Huiyuan Enterprise donated 500,000 yuan
A few days ago, Guangdong Huiyuan Ceramics Co., Ltd. donated 500,000 yuan to fully support the Henan government and frontline rescue agencies for emergency rescue, epidemic prevention in disaster areas, ensuring the personal safety of local people, and post-disaster reconstruction.
Anyang Belite Ceramics donated 500,000 yuan
On July 25, Anyang Belite Ceramics Co., Ltd. donated 500,000 yuan through the Neihuang County Charity Federation to provide generous assistance and generous support to Neihuang County for flood relief and post-disaster reconstruction.
二
We are in the same boat, unite and forge ahead
In addition to ceramic manufacturers taking immediate action after the disaster, dealers from all over the country also did not stay aloof and participated in this disaster relief operation. Among them, the approach of Oceano Ceramics and its Henan dealers can be regarded as a model of "working together, uniting and forging ahead" among manufacturers.
It is understood that due to heavy rains, many stores and warehouses in Henan Oceano were cut off from water, power and business. Many customers' urgently needed goods could not be delivered due to damaged roads and bridges. Among them, Henan Famous Building Materials was the most severely affected, and there were many areas around the warehouse. The water was close to 3 meters. A warehouse management couple working in the warehouse was besieged by the sudden flood. The water and power were cut off, and the mobile phone signal was cut off for more than 48 hours. Fortunately, they were finally rescued by the rescue team.
After the disaster in Henan, the Foshan Oceano headquarters immediately contacted dealers in the affected areas and held an emergency meeting to collect statistics on the damage, deploy disaster relief work, and formulate support plans in a timely manner to solve dealers' problems.
In the face of the disaster, Henan Oceano immediately took emergency protective measures, organized personnel to carry out flood prevention work, and carried out maintenance and inspection of key facilities and equipment such as circuits, gas, waterways, and elevators to ensure the safety of people and property. The warehouses and exhibition halls that have been flooded will be actively drained and dredged, cleaned and disinfected in a timely manner, the damage will be recorded, the affected employees will be comforted, the status will be adjusted, and normal operations will be resumed as soon as possible.
In addition to active self-rescue, Henan Oceano bravely shouldered the social burden and organized a group of personnel to fight against floods and participate in rescue work such as transporting disaster relief materials, dredging sewers, and preventing floods and protecting rivers. In addition, Henan Oceano also donated a large amount of emergency supplies to the hardest-hit areas, demonstrating Oceano's benevolent spirit with practical actions.
Not only Oceano tiles, but also Melco marble tile dealers in Jieshou, Anhui and Shouguang, Shandong also voluntarily organized donations of anti-disaster materials to the disaster areas.
三
Caring about the nation and feeding back the society
While focusing on brand culture construction and innovation, a company can be committed to public welfare undertakings, insist on practicing social corporate responsibilities, and integrate this awareness into the company's mission and culture, never forgetting to promote the spirit of mutual assistance and national justice. , is very valuable.
Looking back at the epidemic that broke out in Wuhan in 2020, many caring companies in the ceramic industry also rushed to support the front line of the fight against the epidemic. If the frontline lacks anything, they will give it to them and truly feed back the society.
……
In fact, public welfare and charitable donations are not just donations. For companies, especially well-known companies, they have both social and economic benefits: From the perspective of social benefits, companies can assume social responsibilities through public welfare and charity and help solve problems. Social issues are necessary to build a harmonious society; from the perspective of economic benefits, on the one hand, they can directly enhance the corporate image and enhance brand recognition; on the other hand, they can also stimulate people's enthusiasm for consumption and bring more immeasurable benefits. market value.
Take "Hongxing Erke's low-key donation of 50 million" during the heavy rain disaster in Henan as an example. As a company with poor profitability in recent years, it donated a quarter of its worth when the motherland needed it. Henan. This spirit of national justice and contribution to society moved countless consumers and inspired them to set off a "Hongxing Erke panic buying wave", resulting in the brand's online and offline products being sold out.
The case of Hongxing Erke can’t help but be reminiscent of the “donation gate” of a well-known real estate company during the Wenchuan earthquake in 2008. After the company was complained about being stingy for donating 2 million yuan, the chairman appeared aggrievedly to clarify and explain that he only donated 200 yuan.After realizing that public opinion did not accept this idea, he launched the "100 million reconstruction plan" and quickly publicized it. A series of actions were "ridiculed by the masses".
When it comes to doing charity, we do not require all companies to follow the example of Hongxing Erke. As long as they have love in their hearts and sincerely, voluntarily and proactively lend a helping hand to the best of their ability, no matter how large or small the donation amount is, It is a kind of merit. On the contrary, if like the real estate company in the second case, it is trapped in public opinion and comparison, and makes inappropriate "justifications" for the company at the wrong time, it will not only not help the company's image, but may also cause damage.
Throughout the ceramic industry, every heartfelt act of kindness by companies, dealers and individuals deserves our praise!
(Author: Hong Xiaochun)
