12Month9, with the theme of "YouthBLOOM" span>2021Guangzhou Design Week grandly opens, Eagle Brand Ceramics With the theme of "Red, Already47", it appeared at the Guangzhou Poly World Trade Exhibition Hall2 No. Hall2A01, Zhongtaojun found through on-site visits that the Eagle Pavilion is very popular at any time, whether it is morning, noon or afternoon. Called2021"top class" of Guangzhou Design Week.
What is the charm of Eagle Ceramics that attracts so many designers to come first? This has to mention the three trump cards that Eagle showed at this Guangzhou Design Week!
一
Eagle wall and floor experts appear
"I believe everyone has noticed that Eagle Brand has made great changes in its product display this time. We have upgraded the brand's positioning from a single ceramic category to a wall and floor expert."Yingpai Ceramics Brand Assistant General Manager Xiao Yisheng said: "With the support of the parent company Tianan New Materials, Eagle Brand has launched diatom mud technology wall panels.< /span>HPLThe two new categories of stone crystal flooring are used to supplement the original ceramic tiles and slate products, thereby giving consumers more benefits during the home decoration process. Material selection and combination."
It is worth mentioning that2021Guangzhou Design Week is also Eagle Brand Ceramics made its first public appearance after fully launching the "wall and floor expert" strategy. With the help of the product system of "wall and floor experts", Eagle Brand Ceramics simulated and restored the living space at the booth , through the combined application of products such as ceramics, wall panels, floors and rock slabs, it presents a home life that combines texture, beauty and environmental protection.
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It is understood that Yingpai wall and floor experts will achieve "deliverable appearance and visualized health" by outputting overall space solutions, providing consumers and designers with an environmentally friendly, fashionable and deliverable home aesthetic experience. The appearance of Yingpai wall and floor experts also means that after Tianan New Materials officially controls Yingpai, it will officially explore and practice a new track of development with an attitude of fully entering the pan-home furnishing market.
二
Achieving the fusion of color and texture
Xiao Yisheng said that at2021Guangzhou Design Week Eagle Ceramicsmainly displayed two sets of products. The first set is the Streamer Phantom series. This series of products is different from the 2D plane texture of traditional inkjet printed marble tiles. Through years of technology accumulation, Eagle Brand has restored the texture of precious stones with a variety of composite processes. The three-dimensional sense and transparency make the color of marble tiles more layered.
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Second The set is a series of simple luxury products. With the popularity, upgrade and evolution of black and white styles in recent years, everyone has come to the conclusion that "the ultimate development of black and gray is micro cement", but Eagle Brand believes that only micro cement is not enough. , we also need to add texture to the product to give it a sense of plain luxury. The so-called plain luxury means that the color is plain, but the texture is luxurious and high-end. This series of products was also loved by many designers at the exhibition. and sought after.
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"These two sets of products can be said to be a highlight of our exhibition this time, because they show designers what materials that combine color and texture look like." Xiao Yisheng added that people often say "high-end ingredients." "Often only the simplest cooking methods are needed." Therefore, for the display of these two products, we used too many fancy and showy design techniques to display the beauty of the materials in a relatively simple and direct way. Eagle Brand firmly believes that good products are the core that most attract designers.
三
40UNDER40Annual Ceremony
Speaking of the origin of Eagle Brand Ceramics and Guangzhou Design Week, we have to mention " 40under40Outstanding Youth in Chinese Design" is a design event. On the opening day of2021Guangzhou Design Week,40under40China Design Outstanding Youth Annual Ceremony Opening Ceremony The Guangzhou Design Week15hall was held grandly, Eagle Brand Mr. Zheng Xionglin, General Manager of the Ceramics brand, took the stage to cut the ribbon and award awards to the outstanding operating organizations of Guangzhou Design Week.
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With40under40The national grand ceremony opened, and a series of activities such as 40under40thought meetings, inter-provincial forums, inter-city salons, award ceremonies, and social banquets were carried out. On the evening of December 12 on the evening of October 10, a design week family banquet with the theme of "Youth of Youth" was held. Held in the grand banquet hall on the third floor of Langham Place Hotel, Guangzhou, outstanding designers, operating agencies and brand companies from all over the country gathered in Guangzhou to launch the 40under40annual ceremony
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It is understood that this year is Eagle Brand Ceramics becoming "40under40China's Outstanding Youth in Design" strategic partnership for the fourth year, in the past four years Eagle Brand Ceramics We have been committed to promoting the development of Chinese design and assisting the development and growth of the golden generation of Chinese design. Not only that, Eagle Brand Ceramics has also grown and gained through the window of Guangzhou Design Week. Not only the brand and products have further Known and loved by designers all over the country, through communication and cooperation with designer groups, Eagle Ceramics Each product iteration and upgrade perfectly fits the current trend.
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2021Guangzhou Design Week
12month9day-12日
Guangzhou Poly World Trade Exhibition Hall2Hall span>2A01
Meet young and energetic people here Eagle brand!
"红, 47years"
