On December 23, 2021, China AVC 2021 Digital Ecology Conference was held in Beijing, China with the theme of "Ecological Integration under Home Appliances and Home Integration". Mr. Ding Wei, CEO of Jie Group, was invited to attend and deliver a keynote speech. At this conference, Mr. Ding Wei had in-depth interactions with Xu Wenli, Deputy Director of the Electronics Department of the Ministry of Industry and Information Technology, Wen Jianping, Chairman of Aowei Cloud Network, Guo Meide, President of Aowei Cloud Network, etc., to resolve confusion in each link, and discuss the issues with industry leaders. , carry out resource docking, connect the upstream and downstream industries, and discuss new opportunities for industry growth!
Industry flag, Hengjie enterprise benchmarking road
After nearly 20 years of golden development, China's home appliance and home furnishing industry has completely exhausted its dividends and the industry has ushered in a cyclical turning point. In particular, it needs to focus on marketing and development trends. Hengjie Sanitary Ware As a successful case of a domestic brand in building an industrial ecology, it shares brand development with full-link resources in the home appliance and household industry. experience and discuss plans for prosperity.
The times have brought challenges. Under the impact of e-commerce, the reduction of natural customer flow has become a common development dilemma for physical stores. Hengjie bravely overcomes the difficulties and uses digital marketing methods to improve the natural customer flow and terminal operation capabilities of stores, and promote the "digitization" of cross-industry alliances. Sales data can be integrated, consumer trends can be discerned, traffic can be traced, and more efficient "important" transformation can be achieved. Drainage” strategy. Mr. Ding Wei also said that Hengjie is determined to become an "intelligent bathroom expert" serving the Chinese people, and is currently a recognized leader in smart toilets in the industry. It relies on two major levers: First, people first, and Hengjie attaches great importance to Introducing talents and echelon construction to create a reserve army to satisfy consumers' yearning for quality life; the other is product innovation. Hengjie continues to focus on the intelligent development of all categories of sanitary ware products, adheres to productism, and attaches great importance to the research and development of innovative technologies. Engineers are We work hard on product technology and user experience, and lead the development of the industry through continuous research on original technology patents and product upgrades, in order to better serve thousands of users.
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In-depth interaction to discuss the ecological integration of home appliances
Today, consumptionWhen purchasing products, consumers no longer only consider the performance and technical indicators of the product as in the past, but pay more attention to the matching with the overall home and the integration with the scene. This has also caused the industry to face a series of new changes from production to sales. , how enterprises meet the needs of consumers has become a question that needs to be considered in industrial development. As a company representative, Hengjie discussed the new retail ecology under home integration with big names in various industries. Mr. Ding Wei said that in response to consumption upgrades, consumers have increased demands for quality, high-end, and packaged products, and have higher requirements for the functional configuration and appearance experience of home appliances and home products. Hengjie will adhere to the professional route when developing and launching new products, focusing on the needs of different groups of people in the bathroom space for product upgrades. At the same time, it will focus on building product delivery capabilities and bring good products into thousands of households with higher service quality. To bring consumers a better consumption and life experience.
In order to experience Hengjie’s innovative technology more intuitively, the conference also set up an exclusive booth. Hengjie’s new R11 smart toilet, which is popular in the bathroom market, has won the American Industrial Design Award successively and has The Q9 smart toilet, which has become a mainstream model in the smart toilet market, made a stunning appearance at the booth. At the same time, the booth also explained in detail Hengjie's new water purification technology, bathroom cabinet panel waterproof and moisture-proof technology and Hengjie bathroom cabinet customization services, fully demonstrating the aesthetics, practicality and technological sense of Hengjie's products.
Cross-border roles, integration and discussion of growth opportunities
In this meeting, industry white papers in four major fields including the "2021 Smart Home Full Scenario Ecological White Paper" were also released. These in-depth studies on the development trends and context of China's home appliance and household appliances market provide authoritative basis and reference for promoting the healthy development of the industry. "Adhere to long-termism and use original technology to build Chinese brands", this is Mr. Ding's blessing for the ecological development of the industry, and it is also the original intention that the Hengjie brand has always adhered to.
In addition, exclusive interviews with major brands were held at the event, discussing the changes in business logic of China's home furnishing industry after years of development and the urgent demands of the industry that need to be addressed. In the exclusive interview, Mr. Ding Wei elaborated on the necessity of digital transformation in products, intelligent manufacturing, enterprise management, operation services, etc., and expressed his hope for Chinese brands to be integrated and discussed together to become a more internationally competitive "big country brand" through hard work. "Good expectations.
In the future, Hengjie will continue to uphold the brand spirit of "perseverance and dedication to quality", and will not change its vision of building a high-quality Chinese brand under the general trend of home appliances and home integration. , leading the development of China's sanitary ware industry, working hard to improve the quality of life of Chinese consumers, using its own strength to participate in in-depth research and judgment on the operating rules and development trends of the industry, making suggestions for the sustainable and healthy development of the industry, and providing Hengjie wisdom!
