The economic base determines the superstructure, and the emergence and development of consumer behavior are the core elements that promote economic operation. Whoever can spot and cater to consumer trends will have a greater say. Just like today's home furnishing industry, some people adhere to brand first, some focus on quality to win, and some rely on marketing and channel construction as their biggest reliance.
On the occasion of the 27th Consumer Rights Protection Day in 2022, in order to accurately grasp the consumption trend of the industry and point to the development trend of the home furnishing industry, Tencent Home | Shell launched a series of activities of "Power of Example, Questioning 3·15" in advance , striving to deliver the most valuable information to each user and the entire industry with authentic content, unique viewpoints and positions, and to select model companies in the industry for consumers.
■We are different, service quality has become a key factor in the choice of home improvement products
When it comes to running a business, practitioners probably all have their own opinions. But "Is the market what we imagined?" This question needs to be clarified. In order to accurately grasp consumer trends, Tencent Home | Shell relies on its huge Internet platform and offline resources to carry out work, and has implemented four items: "questionnaire survey", "personal test group entering the enterprise", "live evaluation" and "qualification inspection" activities, from the consumer end to the manufacturing end, a series of reliable data are derived.
According to data, product quality has become the primary consideration for consumers in home decoration consumption, followed by product design and brand strength. For those born in the 1970s, 1990s, and 1995s, service quality is their focus. As for the post-85s to post-95s generation, they have higher requirements for design.
■We are also different, the role models in the home decoration industry are “extraordinary”
This time, the concept of "endorsing quality" proposed by Tencent Home Furnishing has also been highly recognized by the building ceramics industry. High-quality brands adhere to the attitude of "quality consumption" and have participated in the "3·15" series of poster promotions, personally speaking for "quality" and letting "quality" speak out. From the perspective of the industry, they have provided assistance to guide the healthy and vigorous development of the home consumer market. Create more beauty for consumersGood life.
In the 315 series of activities launched by Tencent Home | Shell, we not only accurately understood the consumer needs of the main customer groups, but also found the current customers with relatively high recognition in the same industry. A representative model brand. They are at the forefront of the service field of the ceramic tile industry. They are customer-centric, think about what they think, and worry about what they worry about. They establish deep links with users through high-quality services and use practical actions to demonstrate their service concepts with attitude. They have withstood the tests of the Tencent Home | Shell 315 investigation team and stood out, becoming a veritable role model in the ceramic tile industry.
In recent years, China's design power has risen vigorously, and the design performance of Samit ceramic tiles in the home decoration industry is particularly outstanding. As this year’s March 15 Model Star, Samit’s design is in a league of its own. It not only captures the consumer preferences of the young generation who put "appearance first", but also incorporates cutting-edge technology, making its appearance and connotation reach the pinnacle of the industry.
Since its establishment in 2000, Samit Ceramics has always adhered to the concept of "design + life" and is committed to creating a ceramic tile brand with warmth and attitude. Its design incorporates rich humanistic sentiments and restores the "human habitation" nature of the home, making it a model for the industry to learn from.
Similar to Samit, Airmont Ceramics and Filona Ceramics are also on the list with their excellent design skills, and together with Samit, they occupy the top three of the "315 Design Power List".
In this 3.15 series of events to witness the power of role models, Tencent Home | Shell also selected brands on the "Quality List". They focus on the creation and sublimation of quality, and have strong strength and excellent reputation in the industry. Xinzhongyuan Ceramics is one of the representatives.
Xinzhongyuan Ceramics, founded in 1984, is a well-known architectural ceramics enterprise integrating scientific research, production and sales. It adheres to the “The brand concept of "Design and Innovate Life" focuses on user value and is committed to creating a designed and personalized living space for consumers.
The quality advantage of Xinzhongyuan is that it focuses on using real materials and achieves the triple superposition of design creativity and precision technology. This makes Xinzhongyuan Ceramics possess many excellent qualities such as softness and skin-friendlyness, wear resistance and anti-fouling, high-quality texture, environmental protection and health. Some people say that Xinzhongyuan Ceramics has redefined the concept of ceramic tiles. Its performance in quality is also leading the manufacturing trend in the ceramic industry.
In addition, Oceano ceramic tiles, Mona Lisa ceramic tiles, etc. are also on the list, and have won the praise and recommendation of many netizens for their pioneering and leading ceramic tile quality.
Dongpeng Ceramics, Jianyi Marble Ceramics, and Tao Yuanshuai Ceramics were listed in the "Service List" and were publicly selected as industry service models. Among them, Dongpeng Ceramics has established a very complete service system, which can one-stop solve the ceramic tile application needs of various spaces and occasions. It is also the official ceramic tile supplier of the 2022 Winter Olympics, representing the strength of China's ceramic tiles in the Winter Olympics, demonstrating the pinnacle power of China's ceramic tile manufacturing to the international world.
■Pay tribute to the power of role models and seek new trends in industry development
The establishment of March 15th Consumer Rights Protection Day is not only to deter counterfeit and shoddy enterprises and illegal production and operation businesses and enhance the social supervision effect; it is also to guide the development direction of industry enterprises and form a positive drive. Our companies need to figure out what customers want and what consumers like, so that they can concentrate their efforts to rise to the top and occupy a place in the turbulent home furnishing industry.
This time, Tencent Home | Shell column team selected 9 high-quality ceramic brands from many ceramic brands to provide consumers with better product recommendations, updated brand information, and more accurate and comprehensive Deliver services, provide effective reference experiences for more consumers, and promote consumption fairness with the power of example.
Through the brand visit of the 315 Tencent Home Shell Column Group, the new look of the brand showroom was demonstrated. At the same time, consumers were able to taste trendy new products and popular celebrity products, test product performance, and pass multiple Dimensions explain brand strength, design, and service capabilities, setting a guiding beacon for industry development. At the same time, consumer users can alsoVarious major platforms and multiple channels provide information about ceramic brands, opening up communication channels between brands and consumers.
Pay for quality and win people with quality; set an example in the industry and make consumers more powerful! I believe that the building and ceramics industry can ride on the wind and waves in the new year and start a new chapter, continue to deepen corporate innovation in the spirit of example, continue to lead the multi-dimensional upgrade of industry products, designs, services, etc., and create a bright future for the home furnishing industry.
