2022 is already halfway through. The most common word heard in all walks of life in the first half of the year is that it is too difficult. Companies have closed down, restaurants have closed, chain stores have withdrawn, and the entire terminal has been filled with negative energy. Perhaps due to the chain reaction after the normalization of the epidemic, terminal consumption patterns and consumer demands have also undergone great changes. Fendi Ceramics understands that if it wants to develop, it must base itself on the market, understand the market, adapt to the market, and thus lead the market.
Since the founding of Fendi Ceramics, one of the brand cultures has been pragmatism. Mr. Li, general manager of Fendi Ceramics, said that when the market environment is good, many brands will enjoy the dividends brought by the development of the industry, but those are all temporary and short-lived. Brand development is a long-term process, not overnight. In the long-term development process, the brand must be implemented. No matter how good the policy is, it will be useless if it is not implemented. No matter how good the promise is, if it is not implemented, it will be a blank check. The development of the terminal market is a process of scouring the sand, survival of the fittest, and finally the competition of pragmatic brands.
Service is the prerequisite for a win-win situation
The pragmatic focus of Fendi Ceramics is on altruism, truly adapting to the development of the market, digging into the needs of end customers, and working with agents to effectively solve market needs. Only with altruism as the core can we buck the trend and achieve a win-win situation despite the adverse environment. Helping customers solve problems is Fendi's service. Good service is the prerequisite for a win-win situation.
Products are the driver of development
The product research and development department of Fendi Ceramics is the core of the entire brand. From Fendi Ceramics' investment in product research and development, we can see Fendi Ceramics' dedication to its products. Good products are the engine of a brand and the driving force for brand development. Fendi's products have always been at the forefront of the industry. Although the terminal market has been affected by the epidemic this year, the research and development of Fendi ceramic tiles has not stopped. At present, Fendi ceramic tiles' skin stone series, etc., truly maximize the touch of the product and bring a better consumption experience to end consumers. , at the same time, production processes such as ultra-fine dry granules and semi-thrown dry granules are also well reflected in the products. Good raw materials are the basis of good products. Well-known glaze and ink companies at home and abroad are partners of Fendi Ceramics. There are no shortcuts in making products.
Image is the business card of the terminal
Although 2022 will be difficult, it will also beIt was a harvest year for Fendi tiles. In the first half of the year, a number of Fendi tiles stores were unveiled, including Beijing Juranzhijia store and Beijing Red Star Macalline store. These are the 15th and 16th Fendi tiles stores in Beijing. A specialty store. At the same time, Ordos Yuexing Home Furnishing Store and Hohhot Red Star Macalon Store have also been put into use, as well as Hangzhou, Fuzhou, Xiamen, Chengdu and other stores are also being upgraded and will be unveiled soon. In June, the Fendi Ceramics Jiangbei Service Center, with an area of 3,000 square meters, has been fully opened after a year of upgrading and renovation. The 2022 "She" Design Award, in cooperation with Guangzhou Design Week, has been successfully launched at Jiangbei Service Center, with millions of internet celebrity designers visiting the site.
As the designated partner of the Winter Olympics, Fendi Ceramics studies products and consolidates services, which is the brand’s development strategy. In the face of changes in the terminal market, Fendi Ceramics will not forget its original aspirations and forge ahead. .
