Tanzhou Exhibition has many attractions, including cool booth designs, eye-catching marketing methods, and smart technological means... But we know that without ceramic tile products, everything is passive water. Therefore, Lao Chan’s main task today is to look at the product.
After walking non-stop all day, I feel The products of this Tanzhou Exhibition mainly present the following characteristics:
1. Large boards have become a must-have for exhibiting brands
In the past, major ceramic tile brands said “no big "Board, no brand" may be a pretense or a sense of presence. There are many people who just talk without practicing, and few who actually do it, but it is different now - entering the Tanzhou Exhibition, whether it is a large exhibition hall or a small booth, whether it is a large exhibition hall or a small booth, Old or new, whether it is a Chinese brand or an imported brand, Mona Lisa ceramic tiles, Guanzhu ceramics, Jinyi ceramic tiles, Penguin slabs, Italian Prosima, Indian IBIZA... large slabs are all must-haves for exhibitors. .
Crown Pearl Ceramic Magician RockBoard
Jinyi Ceramics Brick slab
What about the specifications of the large board? 900×1800mm and 1200×2400mm are no longer nothing. The larger specifications of 1600×3200mm are also available everywhere. The largest specification reaches 1630×3240mm!
Penguin Board
India IBIZA large board< /p>
Italian Polo Xima board
As for the purpose of the large slab, it is used to pave the floor and wall That's just for general use. Many brands have already developed it into slate slabs for customizing furniture such as countertops, desktops, cabinets, etc., and they have great momentum to become a cross-border competitor in home customization.
Crown beads made of ceramic magician slate table
Perhaps it is as predicted by the experts , will 2019 be the breakout year for the big board? !
2. Style is no longer just simple black, white and gray
In recent years, bySince black, white and gray have become the darling of home furnishings, almost all ceramic tile brands have followed suit, and their products and showrooms are all black and white. No matter how beautiful the color is, it will be boring if you look at it too much.
Therefore, the participating brands of this Tanzhou Exhibition They, such as Jinduo Ceramics, Shunhui Ceramics, Xinzhongyuan Ceramics, etc., seem to want to change this monotonous style. They have also begun to give some changes to black, white and gray in product design, or simply use more wild colors, which is eye-catching. Bright.
Jinduo ceramic tile products have good colors
Shunhui ceramic tiles are stunning in black and white.
Xin Zhongyuan The color of the ceramic slab changes vividly
3. There are many highlights of functional bricks
Although there is no big board like "no big board" In the craze of “no brand”, functional bricks have gradually become the choice of many brands.
Speaking of negative ions, how can Tanzhou Exhibition Missing the special negative ion tiles? Needless to say, the design of the exhibition hall, which is full of green and focuses on health concepts, is unique. The products that combine "technology (negative ions) + art" alone make people feel full of style.
Specially negative ion tiles "technology + art"
When it comes to heating tiles, Grace The graphene smart heating tiles released by Tile today are even more shocking. What the hell are graphene smart heating tiles? Even if you tell me, you won’t understand. Anyway, it is a ceramic tile that can generate heat, is super safe, and has high technological content. The core technology is graphene.
Grace tiles graphene smart heating tiles
Of course, the major products of Tanzhou Exhibition are afraid of In addition to the above features, the products on display also have many features such as the strong return of wood-grain tiles and the matching products are becoming more and more sophisticated.
Jinduo ceramic tile supporting products are very beautiful
Lao Chan’s legs and time are limited, so here he is Not going into details one by one.
Future Habitat:< strong>Spatial art aesthetics based on intelligence
Yiya
Yesterday, the author talked about intelligent technology in what he saw and thought at the Tao Expo With the integration of new exhibition halls of ceramic companies, many companies have derived the concept of future home furnishings. Today, the author and his party went to Tanzhou International Convention and Exhibition Center, and the objects of the exhibition were directly Ceramic companies participate in exhibition booths, as Zhang Qikang, director of Mona Lisa Group Co., Ltd., said during an interview at the Tanzhou booth:Ceramics are a combination of fire and earth, and the combination of ceramics and art presents spatial aesthetics.
It is not difficult to find that the exhibitors are very good at booth space design, soft furnishings, eye-catching performances, and The refreshment decorations are all made to meet the needs of modern aesthetics..
Mona Lisa Tile Booth
Still taking the Mona Lisa booth as an example, the Future Habitat Pavilion is Concept, "metal steel bars" were selected as architectural and spatial design elements to emphasize the concept of Mona Lisa's "naked design". Material is the original force that constructs space. Return to the pure essence and focus on the design and quality of the material itself in the space. This is the design proposition of Mona Lisa, so the entire exhibition hall is designed with a sense of modern simplicity. , using the color, texture and texture of ceramic tiles and porcelain plates as a carrier to construct a new space aesthetics, bringing a kind of power from the original space.
Hongyu Ceramics Booth< /p>
Wells Ceramics Booth
Take the booths of Hongyu Ceramics and Wells Ceramics as examples. According to Peng Jinsheng, the design director/director of Monno Design and Planning Consulting, one of the booth selection teams, at present, Hall 2 is the most popular. As a designer, I am watching During the exhibition, I paid more attention to the uniqueness of its booth designFor example, Wells Ceramics satisfied my curiosity through the dynamic form of the booth shape - the transparency of the jellyfish screen,; and Hongyu, it is The shape must be large, impressive and shocking. No matter how good the brand product is, it must be remembered by anyone at a glance and want to step into the booth to appreciate it.
Guanzhu Ceramics Booth< /p>
QDTile booth
Mati Tile Booth< /p>
Shunhui Ceramics Booth< /p>
Specially designed negative ion ceramic tile booth
Jianyi marble tile booth
Of course, because the Tanzhou exhibition area is large enough, the booth can be made larger. There are many brands that are attractive enough. Such as the pink crown beads, colorful QD tiles, Mr. Matti tiles that I want to date, the mysterious negative ion tiles, Shunhui tiles that stopped to take Internet celebrity photos, and the forest systemJianyi marble tiles... These are all related to artistic aesthetics.
By the way, this timeThere is also a Foshan Ceramic Art Week at the Tanzhou Exhibition... The meaning of this action, the author No need to count in details.
Booth marketing activities young and diverse
Jiahui
At the Ceramics Expo, Mr. Zhongtao briefly talked about the products; Tanzhou today At the exhibition, Zhongtaojun saw many novel and interesting exhibition marketing activities.
1. The exhibition hall is a position that also reflects hard power< /strong>
At the Tanzhou Exhibition, many brands built their booths with an open design, using conceptual devices or stages as the center of the booth. The product displays were "lazy" around, looming, and the technique was superb.
There are also booth colors to attract attention, such as special green and smooth red. , Wells’ blue, and Douglas’s white; there are also stairs and curtain coverings to present a sense of high-end and mystery.
2. Regular beauty visual marketing
Human beings are all visual animals, and with good wine and delicious food, it is obvious that there is no beauty stand in the booth. Slightly less popular.
Domestic beauties cannot cater to the brand height, and there are not a few external model platforms. Clothing is the foundation , height must be up to standard, and smile is the most important thing.
If a few beauties are not shocking enough, they will join a team. They wear cheongsam and high heels. The two teams are huge. Powerful and flamboyant
3.The dolls play cute
Design booth now, beauties are also eye-catching,Dolls are most attractive when they look cute.
Polar bear, giant panda……Friendly interact with visitors. The bigger the body, the more lovable it is.
4. Welfare games give gifts
Lucky draw,“Speak out boldly”, Super Wearable Thousand Players Pk Competition... If you are brave enough and lucky enough, you can easily take home the grand prize of 10,000 yuan.
5. The joy of silk and bamboo is essential
Violin, saxophone, guzheng playing and singing……Many spectators heard the sound and stopped to watch.
Talent and appearance are not just for the performers, but also for the consideration of the participating brands. comprehensive.
6. The most eye-catching art installation
Throughout the entire exhibition, there are many artistic elements. First of all, this year’s products have a stronger sense of design and a stronger sense of art. In conjunction with the product and booth design, art installations are placed in the most conspicuous position at the entrance. Create a good impression at a glance
7. Dance represents the rhythm of youth
The music of silk and bamboo represents elegance, and the dance represents vitality and passion.
Mask dance, jazz……Strong rhythm, young dancers, youthful and trendy brand.
8.The tile painting magic show goes on
Painting on ceramic tiles has long been commonplace, but a group of artists pieced together several tiles to create Painting together on the canvas, highly coordinated, harmonious and unified picture is the first time to see, and the product is complete.
In addition to on-site painting, there was also a magic show that won many audiences and applause.
After a day of visiting the Tanzhou Exhibition, Mr. Zhongtao was really tired. Maybe we What you think is different from what you see, but I still hope that the interpretation from different perspectives can be helpful or a reminder to everyone.
The message area has been opened. Everyone is welcome to write down your own recommended highlights or differences of the Tao Expo. Opinions and complaints are all fine, Zhongtao Jun wants to hear them!
