China Ceramics Network News On August 17, Foshan Xiangda Enterprise successfully held the "Journey Restart·Gathering Strength" at the Arc de Triomphe Hotel in Shijiazhuang, Hebei Province "Set Sail" regional dealer exchange meeting.
Su Binnian, general manager of Xiangda Enterprise, Qiu Guosheng, general manager of the second marketing center, heads of various brands/departments, sales backbones of each brand and hundreds of dealer elites attended this event. The event was hosted by Xu Xiuwei, general manager of the Market Strategy Department. The atmosphere at the event was lively and the seats were packed.
▲ General Manager of Market Strategy Department Xu Xiuwei
▲ Event site
In this regional dealer exchange meeting (Shijiazhuang Station), Xiangda Enterprise attracted hundreds of dealers from surrounding cities to participate. Orders from new customers exceeded 10 million yuan, and the results of the event far exceeded expectations.
[Leader’s Speech]
At the conference, Su Binnian, general manager of Xiangda Enterprise, delivered a passionate speech. Mr. Su gave an in-depth interpretation of Xiangda Enterprise’s future development plan. Mr. Su said thatXiangda has achieved rapid development in more than ten years, thanks to the support of dealers, friends and colleagues for Xiangda Enterprise, as well as the company’s clear strategic planning.
In the early stages of building the factory, Xiangda Enterprise set three seven-year plans from 2005 to 2011, 2012 to 2018, and 2019 to 2025. The positioning of the third seven-year plan: promote high and attack low, "to be the most cost-effective consumer brand". This year is the first year of the third seven-year plan.Xiangda Enterprise will continue to strengthen its manufacturing capabilities, introduce advanced foreign equipment, and provide higher quality and more cost-effective products for the end market.
Mr. Su pointed out that last week, the company reached a strategic alliance signing with the Italian Sacmi Group and spent huge sums of money to introduce Sacmi 38,000-ton large plate presses and integrated equipment. Line production equipment: Italian LB advanced cloth machine, BMR intelligent polishing line, Keda high-speed large-size fully compatible packaging line, etc. Xiangda has also become the first company in China to use Sacmi Group's complete line equipment. This set of equipment Subverting China's existing production model will have a great impact on the entire ceramic industry.
In terms of brand upgrading, the company will continue to deepen the differentiated positioning of each brand, upgrade the brand VI, upgrade the store image, and continue to develop independent brands. Optimize and update, reduce the proportion of public colors, and enhance brand competitiveness in the terminal market.
In terms of terminal operations, the company will continue to improve terminal services, continue to improve product structure and supporting systems, and adhere to the price advantage of high-end and low-end; for The personalized assistance services provided by dealers help dealers deepen their strategic channels: strategic engineering, complete home decoration, distribution system, cross-border resources, and move towards more professionalThe industry has more powerful channels to differentiate and move closer.
Mr. Su pointed out, "Win-win is the goal of the company and the appeal of all dealers. Xiangda Enterprise will Firmly adhere to the concept and give back to dealers withthree-star price, five-star quality, and seven-star service.” “Dealers who join Xiangda will benefit from the 8 franchise supports and personalized assistance services provided by the company. The company will spare no effort to help dealers make the brand better and stronger locally.”
▲ Su Binnian, General Manager of Xiangda Enterprise
Qiu Guosheng, general manager of the company's second marketing center, gave a keynote speech on "Systems Achieve Great Business". Mr. Qiusummarized and analyzed the survival pressures faced by terminal distributors such as difficulties in retailing, single sales channels, serious staff turnover, and rising costs.
He pointed out that although the overall market situation is not optimistic from the markets he visited, there are still many dealers that can buck the trend and grow even more in the deserted market. The better. Analyzing the key to their success lies in advance layout, standardization of brand standards, development of multi-channel sales network, team building and improvement, and continuous event promotion to win the market.
He said that Foshan Xiangda Enterprise, as an upstream enterprise in the ceramic industry chain, has the responsibility and obligation to lead everyone in transformation and upgrading, and to help dealers become bigger and bigger in the local market. powerful. At the meeting, Mr. Qiu systematically explained the company's personalized assistance plan based on the current market situation, focusing on the team organization system, product strategy system, brand image system, and marketing management systemThe four major aspects are unfolded layer by layer, and a series of supporting and implementation plans based on the four major systems are explained in detail, and dealers are embarked on the road of transformation and upgrading.
"Among companies with the same positioning in the industry, few companies have the support of exclusive store policies and are also equipped with systematic assistance plans, and can truly reach the end market. So choosing a good brand is more important than working hard.” Xiangda Enterprise has the confidence and determination to create more business opportunities and bring more wealth to every dealer!
▲ Qiu Guosheng, General Manager of the Enterprise’s Second Marketing Center
[Dealer Sharing]
▲Xiangda Enterprise Beijing Agent Lin Guozhu
"Xiangda Enterprise is an enterprise worth investing in. Believe in Xiangda and choose Xiangda!"Meeting Mr. Lin mainly shared his many years of channel sales and services. He said that the reason why he chose Xiangda Enterprise was that Xiangda has a rich product chain, which is conducive to the development of multi-channel sales. The products are cost-effective and are very in line with local market demand; The second is to value the strength of the company and feel at ease when cooperating. “Having a good platform and good strength gives me enough confidence to fight hard.” Through this exchange meeting, Mr. Lin has more confidence in Xiangda Enterprise.
【 Policy Announcement 】
▲ Assistant to the General Manager of Xiangda Enterprise Yang Junhong
At this conference, Yang Junhong, assistant to the general manager office of Foshan Xiangda Enterprise, announced the latest policy. Dealers subscribed products on site, and the subscription unit value hit new highs! Dealers have expressed that they are very confident in the development of Xiangda Enterprises in the future and look forward to more cooperation.
▲The subscription site and product appreciation area are very popular
▲ Xiangda Enterprise colleagues took a group photo with dealer elites
Opportunities and challenges coexist. Xiangda Enterprise will take this regional dealer meeting as an opportunity to not forget its original intention, forge ahead and create a path with Xiangda characteristics. development path. I believe that this cooperation between manufacturers will create moreHow brilliant!
Contributed by: Wu Haixia
