Is there still a market for wholesale ceramic tiles? ——Why did the editor raise this question?
First of all, in the past few years, the words that have appeared most frequently in the ceramic terminal market are: transformation and upgrading. In the face of consumption upgrading, at the beginning, we still had cognitive misunderstandings - we thought that consumption upgrading meant that consumers' spending power would go up. Yes, it will go up, but the real meaning of consumption upgrading is: higher quality requirements for consumer goods, but in exchange for more services at the same or lower prices. Therefore, the terminal launched rounds of price-based fighting battles. Therefore, the low-price method of the ceramic tile wholesale market has satisfied the needs of some people. Some ceramic dealers even walk on "two legs", doing high-priced brands while doing low-priced ceramic tile wholesale business.
Beijing Wholesale Market
Linyi Wholesale Market
So, at this time, some people may wonder: Will branding be removed in the future? Is the brand route feasible? Such as the question of whether online marketing is useful for the ceramic industry. In the face of doubts, many people will choose to be indecisive and swing left and right, so that they will fall into the ceramic tile wholesale market for a period of time. However, price competition is ultimately no match for the ceramic tile wholesale battlefield that others have been operating for many years.
When the editor went to Suxichang for terminal research in 2019, he learned that the South China market is greatly affected by a certain ceramic tile wholesaler. Many ceramic tile brands operating without channels in first-tier cities sneered at them, saying that they were disrupting the market. ; And ceramic tile brands in urban and rural areas also lamented: Nowadays, ceramic tile wholesalers and decoration family channels are united, and mass brands have entered the market at low prices, which has greatly frustrated them and they don't know what to do. ——Speaking of this, do readers have a tendency to be optimistic about the ceramic tile wholesale market?
Chengdu Wholesale Market
Gaoan Wholesale Market
However, when a certain ceramic tile wholesaler, who was scorned by the ceramic tile brands that had no channels to operate in first-tier cities, privately discussed the future direction with their peers, they said that they were thinking about transforming to a branding route.. Wuxi's original brother brand, the most promising wholesale brand in the area, also kept asking during interviews with the editor: Do you have any high-end ceramic tile brands to recommend?
With this example, do you think the ceramic tile wholesale market really has a future? The market is huge, and it exists. It just depends on who can grab it quickly, or who can compete at the lowest cost in this ceramic tile wholesale battlefield where price has been competitive for many years. Of course, this does not mean that there is no market for the ceramic tile wholesale market, but that the ceramic tile wholesale market may no longer be defined as a place where cheap and inferior products are sold, and it will definitely be able to continue to survive. This is just like what brands are looking for dealers who are in urgent need of transformation. What everyone wants is product quality that is both good and affordable to meet the needs of consumer upgrades. Then this ceramic tile brand is a good brand, and this ceramic tile wholesale market There is a market.
