change
The only constant in the market is that it changes instantly;
Zhuoyuan brand uses rock changes, appearance changes, qualitative changes, and value changes to adapt to the ever-changing,
The beginning of dimensionality expansion!
On April 23, Zhuoyuan Brand held a grand 2021 National Dealer Event with the theme of "Change of Rock·Change of Face" and Slate and Tile Product Strategic Upgrade Press Conference at the Hilton Hotel in Foshan;The main purpose of the meeting The content is torelease the latest Zhuoyuan brand strategic plan for 2021 and the full implementation of the ceramic tile and slate strategy.
Leading guests attending this event include Liang Tongwei, chairman and general manager of Hongyuan Ceramics Group, the company to which Zhuoyuan brand belongs; Gong Wei, secretary-general of China Building and Sanitary Ceramics Association; Huo Bingguang, director and deputy general manager of Hongyuan Ceramics Group; chairman Assistant Zou Guowen; Assistant to the Chairman and General Manager of Development Department Pang Weihua; Financial Director He Jianguo; General Manager of Zhuoyuan Brand Sales Tan Haifa; General Manager of Strategic Cooperation Department Zhang Tingfa; Customer Service Manager Huo Juncheng; General Manager of Investment Department Li Bin; Zhuoyuan ·Dr. Wang, the general consultant of the product research and development center of "Yalolan Environmental Protection Technology", the strategic partner of the healthy energy brick whole-house health solution; and more than 30 people including Tencent Home, Sina Home, Sohu Home, Foshan Daily, Ceramic Information, Ceramic Information, China Ceramics Network, etc. Authoritative media in the industry, and more than 500 Zhuoyuan dealers and family members from all over the world gathered together to witness this glorious ceremony. The huge lineup shook the industry!
Conservatism will lag behind
Only through breakthroughs can we move forward
Liang Tongwei, chairman and general manager of Hongyuan Ceramics Group, the company under which Zhuoyuan brand belongs
At the beginning of the feast of ideas, Liang Tongwei, chairman and general manager of Hongyuan Ceramics Group, the company that owns the Zhuoyuan brand, took the stage to deliver a speech, thanking the dealers’ families for taking time out of their busy schedules to go home, and thanking the leaders of the association.As well as the presence of industry mainstream media figures.
Director Liang said that the Zhuoyuan brand has been created with 18 years of ingenuity and closely follows market demand at every step. From taking "healthy energy bricks" as the company's core product strategy in 2018 to launching the "comprehensive ceramic tile and slate" strategy for the first time in the industry this time, while clarifying the baseline of "height", it also launched a "width" By extension, Zhuoyuan brand will unswervingly implement the "healthy energy brick" health strategy and exploratoryly deepen the "comprehensive ceramic tile and slate" strategy.
Zhuoyuan brand has carried out in-depth layout since last year, investing more than 160 million yuan to start the technical transformation project of the production base, carrying out comprehensive upgrades of equipment, technology and materials, and introducing the industry's unique 28-channel high-definition inkjet equipment. Introducing surface decoration materials and crafts such as imported dry granules, and applying rock surface cloning technology to create high-quality, high-looking products of slate tiles; allowing slate products to truly "change the rock and the appearance."
At the same time, Director Liang also said: Zhuoyuan brand has developed more than 160 new styles and products that have detonated the industry, including star glaze, digital dry granules, glazed dry granules and other series of products, and are the first in the industry 900*2000 specifications, and 9MM thickness products are also widely used and promoted. ”
Responsibility and wisdom on the road to development
Gong Wei, Secretary General of China Building and Sanitary Ceramics Association
The China Building and Sanitary Ceramics Association has established a bridge for exchanges and cooperation between industries and enterprises, and is an important organization that promotes high-quality development of the industry. Zhuoyuan Brand invites Gong Wei, Secretary-General of the China Building and Sanitary Ceramics Association, for this meeting , he mentioned at the meeting: "In 2021, the ceramic industry is at a critical stage of transformation and upgrading. The situation is turbulent. Zhuoyuan brand follows the rapid innovation and change of the market, seizes the outlet of change, and adheres to the "comprehensive ceramic tile and slate" strategic ideas to achieve new breakthroughs in brand development, which fully demonstrates the responsibility and wisdom of the Zhuoyuan brand on the road to development.
At the same time, the palace secretary said: As an enterprise, it is necessary to try more on the road of construction and explore different development paths. The conversion of slate tiles is also a trend sign in the industry, and it can be regarded as a development path for the enterprise. We hope to maintain in-depth communication with Zhuoyuan Brand, share technology and experience, explore problems and countermeasures, and jointly play a positive role in promoting the healthy development of the slate industry. At the same time, we will spare no effort to pay attention to and support the development of Zhuoyuan brand.
01
Rock changes
Marketing Dimension Upgrade Strategy Release
Theme song "Change" MV
Marketing is the only way out in the turbulent market. Only by keeping up with new trends can we have a new world.
As we all know, Zhuoyuan brand not only makes good products, marketing is also super avant-garde. Zhuoyuan Brand took advantage of this conference to grandly launch the conference theme song "Change" and the theme MV, which were independently created by the marketing team and produced by Zhuoyuan Slate Ceramics.
This is a song about slate tiles. It is a Chinese-style song linked to home/life/ceramic industry. It writes about China’s social changes and also writes about generations of people. The sweetness and sourness, in this song, look at our times and be who we are in the times. From ceramic tiles to slate upgrades, from mud tile houses to slate decoration, every change is a vision for the future.
"Comprehensive Ceramic Ceramic Slate" Product Strategy Release Ceremony
Zhuoyuan brand has always been seizing opportunities and promoting market development through high-quality and differentiated products. "Comprehensive ceramic tile and slate" is Zhuoyuan brand's decision to follow the market trend and lead the development and reform of the industry. At this conference, Zhuoyuan Brand officially released the product strategy of "comprehensive ceramic tile and slate" in the witness of dealers' families and industry media celebrities. This indicates that the Zhuoyuan brand will take a "comprehensive ceramic tile and slate" road that is suitable for its own operations, fully implement the slate and tile strategy, and all ceramic tile products will be slate-based.
Zhuoyuan · Slate Tile Promotional Video Link< /p>
"Rock changes, face changes", this is very suitable for our upgraded product system. The first "rock" change is the ultra-high performance after rock plate transformation. The second "face" change is the qualitative change brought about by product research and development; Zhuoyuan brand adopts a posture of constantly seeking "change", and the evolution of slate tiles from raw materials to performance to application explains the super quality of slate tiles. evolution. With this passion for "change", a promotional video for slate tiles was released, allowing family members and industry media to have a deeper understanding of the greatness of Zhuoyuan slate tiles.
Facial changes
Product strategy and value interpretation
Tan Haifa, General Manager of Zhuoyuan Brand Sales
Market changes, industry transformations, and enterprise rebirths; every form is giving birth to new competitiveness. At the meeting, Sales General Manager Tan Haifa gave a detailed interpretation of the Zhuoyuan brand strategy and new product planning, demonstrating the strong brand strength of the Zhuoyuan brand from multiple dimensions such as intelligence, innovation, and product strength.
He pointed out in his speech that Zhuoyuan slate tiles, as a sensational new species in the industry, have achieved technological upgrades and iterations with the support of new materials, new processes, and new properties, and achieved cross-border breakthroughs in design and research and development. , beyond the traditional performance of ceramic tiles.
From a social perspective, it will be a high-end product that solves users' pain points, satisfies the commonality between customers and users, and meets people's growing needs for a better life. At the same time, it is also an important opportunity for brand promotion. Slate and ceramic tiles can definitely give families higher value and profit growth points. The differentiated competitiveness formed by our development ideas and product strategies is the unique market value of the Zhuoyuan brand.
The quality and value of Zhuoyuan slate tiles
Zou Guowen, assistant to the chairman of Hongyuan Ceramics Group, the company to which Zhuoyuan brand belongs< /span>
Subsequently, Zou Guowen, assistant to the chairman of Hongyuan Ceramics Group, the company that owns the Zhuoyuan brand, gave an in-depth interpretation of the quality value of Zhuoyuan slate tiles from multiple dimensions such as production strength, product strength, and design strength.
In his speech, he pointed out that as the technical transformation project continues to advance in depth and adheres to technological innovation, product innovation, and brand innovation, the product system will be more effectively structurally upgraded and adjusted; the company has invested 160 million yuan in major investment in the production base. Plastic will create the industry's top intelligent manufacturing base; the introduction of top production equipment, the selection of raw materials, and theBreakthroughs in technology, special investment in product research and development, through the application of raw materials, colors, textures, performance, starlight glaze dry particle polishing, and rock surface cloning technology will improve product competitiveness and make our products more selling points and more differentiated. Competitive advantage!
Forward across
Development Forum Strategic Cooperation
Excellent Dealer Slate and Tile Development Forum
At the meeting, Zhuoyuan Brand organized a "Stone Slab and Tile Product Promotion Forum" to set up the market stage through marketing and products. Under the chairmanship of Mr. Tan, Jiangsu Changshu Chai Fuxing and Jilin Liuhe Tang Like were invited Seven outstanding dealers, Cao Zhanghai from Shaoxing, Zhejiang, Xue Zhiyong from Dongguan, Guangdong, Dong Jianghua from Yichang, Hubei, Zou Zhangchun from Fuzhou, Fujian, and Zhang Yingming from Liaocheng, Shandong took the stage to speak out on product design, application, promotion, channels, future development channels and other aspects.
They all said: Making super high-end products of slate and ceramic tiles is not a wholesale business in the traditional sense. It requires customized and differentiated market thinking, and the concept of sales must be transformed into service.
At the same time, slate and ceramic tiles can exert the product value of competitive products and gain the bargaining power to gain differentiated competition, giving the terminal a higher value selling point and creating new increments!
The brand strategy, new product interpretation and strong support policies have established their confidence and expectations. I am confident about the future market prospects of slate and ceramic tiles, and I am confident that I will lead the team to make a strategic market layout and seize the trillion-dollar market.
Zhuoyuan Brand and Netlink Power have reached a strategic cooperation
Internet celebrities, as a new productivity content, will inevitably lead to major changes in production relations and structures, and are a major driving force for market development in the current era. In order to cooperate with the market promotion of brands and products, Zhuoyuan Brand actively cultivates new e-commerce models , promote the implementation of the new media center project, establish an Internet celebrity live broadcast center, and promote the rapid development of the brand by creating live broadcast sales, anchor incubation bases, and offline live broadcast communities.
Zhuoyuan Brand officially joined hands with Netlink Power at this event to form a strong alliance. The two parties signed a contract to reach a strategic cooperation to promote the brand's innovative sales model. In this era of rapid development, Zhuoyuan Brand continues to carry out marketing upgrades. With the dimension and market rising, I believe that the Zhuoyuan brand will be prosperous in the future.
Dr. Wang, General Consultant of Yaluolan Environmental Protection Technology Product R&D Center
The whole house health solution is the development concept proposed by Zhuoyuan brand for the first time in the industry, aiming to provide comprehensive solutions for healthy homes. With this as the core, we create a healthy ecological closed loop and extend the healthy home usage scenarios. At the meeting, Zhuoyuan Brand invited Dr. Wang, the general consultant of the Yaluolan Environmental Protection Technology Product R&D Center, a strategic partner of the whole house health solution, to interpret the "Yaloran Indoor Purification Product Strategy”.
Exclusive interview
Product Strategy Upgrade Exclusive Interview
Dozens of authoritative media in the industry are full of interest in the strategic upgrade of slate tile products released by Zhuoyuan brand this time, in order to have a deeper understanding of slate tiles and the brand's future development trends of slate tiles. After the meeting, industry media conducted exclusive interviews with Zhuoyuan Brand Sales General Manager Tan Haifa and Marketing Manager Wu Xu.
In this meeting, the industry media gave high praise and affirmation to the distribution discussion session and the original slate and tile song "Change".
At the same time, Mr. Tan gave an in-depth introduction to friends from the media about the differences between slate tiles and ordinary tiles.Differences, updates of the times, technological progress, ceramic tiles and slates are an inevitable trend for the development of the end market. In the future, products will only get better and better, and their quality and value will become higher and higher, and they will not remain stagnant.
02
Visit
Slate and Tile Fashion Museum Intelligent Manufacturing Base
In the afternoon, the dealers’ families visited the exhibition hall of the Zhuoyuan brand headquarters. The Zhuoyuan Slate and Tile Fashion Hall adopted the industry’s cutting-edge design concepts, focused on consumer demand insights, and boldly explored the future of design and slate display. , which represents a new level of exhibition hall level in the industry and has been highly praised by family members.
Good rock slabs, made by Zhuoyuan! The family members walked into the Sanshui Intelligent Manufacturing Base and intuitively experienced the hard-core production strength of the Zhuoyuan brand on site.
Top slate equipment, intelligent roller kiln, high-tonnage large press, industry-unique 28-channel inkjet printer, multi-layer efficient drying kiln, comprehensive use of digital technology, strict control of every production process, repeated Consider the exquisite slate and ceramic tile production technology that integrates technology, production capacity, beautification, efficiency, and environmental protection, and tell you what is an intelligent manufacturing base that leads its peers and achieves benchmarks!
03
Rock changes, Yan changes
Visual Feast Night of Rock Change
In order to thank dealer friends for their support and love all the way, a thank-you dinner "Rock Change Night" was held with passion and true feelings.
No one has ever opened a new business and let their dreams fly. In 2020, a large number of Zhuoyuan brand dealers have emerged across the country.A batch of advanced figures, they are like a mirror reflecting the most glorious moment of 2020, and the honor at this moment is blooming for them.
Annual Event Excellence Award
Annual Emerging Talent Award
Annual Store Benchmark Award
Channel Hero of the Year
Annual Promotion Ambassador
Medal of Excellence
This is a grand event that builds on the past and advances with the times. 2021 is a year of breakthroughs and innovation. The sail of our great cause has been raised. No matter what storms we experience, our original intention to reach the other side of our ideal remains unchanged.
