Twelve years in the building materials industry
Quite a success
Join in 2020Oceano Ceramics
In just a few months
I won over 1 million in delivery volume
……
By choosing a brand, her career reached new heights and changed the structure of the entire Wuhu building materials market. Who said women are inferior to men? Wuhu Oushenuo Wang Feiyan, the "Iron Lady", will tell you with facts, that is all lies.
Getting together with Oceano, achieving another career peak
Wang Feiyan entered the home building materials industry in 2008. In the early days, she acted as an agent for other brands and has been operating it for many years. She has already become familiar with the related business. However, small brands always have their huge limitations. For example, they cannot keep up with the subsequent research and development of products and gradually become out of stock. Yu Pingfan has no improvement in marketing, so he wants to find a brand with high-end tones and competitive advantages to cooperate with. If you want your career to reach new heights, you must choose a big brand.
After a series of considerations about ceramic tile brands, we finally became a distributor of Oceano Engineering in August 2020. "Oceano ranks first in the entire industry in terms of engineering. Oceano is the preferred bidding brand for many engineering and real estate projects. This is very impressive to me." Mr. Wang said that Oceano no matter in the engineering sector She provides substantial help in sample finding, quotation, tender documents, etc. The products are more differentiated and can attract more high-end customers, and the manufacturer's assistance makes her more confident in joining Oceano.
After signing the contract, he contacted Anhui Engineering University, Anhui Normal University, Anhui Business College, Rail Transit Office and other projects based on his own network resources. Soon, Mr. Wang got multiple projects and took delivery of more than 1 million yuan before they even opened. It reached another peak in her career.
Full power, once again in-depth cooperation with Oceano
Her most profound feeling during the period of becoming an Oceano engineering dealer was that the advantages of Oceano's high brand awareness, good network channel layout, and comprehensive support from manufacturers have greatly increased sales, and also made her business path better. A flat river.In November of the same year, he participated in the Oceano Guangzhou Design Salon. In December, he cooperated deeply with Oceano again and chose to transform into an Oceano retail dealer.
After signing the contract with Oceano in December, the previous miscellaneous brick store was replaced with Oceano Tile , and settled in Wuhu Red Star Macalline in March 2021, and obtained a store covering an area of 200 square meters. It grandly opened on April 24, with a turnover of up to 500,000.
In order to thank new and old customers, we specially held an opening ceremony dinner. On the day of the dinner, the hall was packed with people.
Manufacturer alliance, quickly occupying a position in the market
When she signed the contract with Oceano, Wang Feiyan planned to use a 1+1 development model, that is, combining urban and rural areas, and actively developed multiple channels such as home decoration, industrial clothing, decoration, designers, and communities. With the help of Oceano, Various opening support policies have quickly opened up a new situation for the Oceano brand in the Wuhu building materials industry.
The headquarters marketing team tailors the channel model according to the operating characteristics of Wuhu stores, attracts partners through online platforms, and the promotion team provides effective methods and tools for terminal stores from planning to implementation, effectively helping terminals quickly build popularity To set the benchmark for popular stores and improve terminal performance, Mr. Wang also expressed his confidence that the Oceano brand can be ranked among the top three in the local industry within one year.
Three major marketing tools to build a professional team
Faced with such excellent performance, Mr. Wang said that thisEverything is inseparable from the support of the headquarters, including opening training, using three major marketing tools to convert customer flows, product training and team building, all of which reflect a high degree of professionalism. In particular, the learning of 3D cloud design and interactive large screens is of great help to them when receiving customers at this stage, so that the terminal can better serve the owners.
Wang Feiyan knows very well that the sustainable and healthy development of a store is inseparable from a strong and powerful professional team. After signing the contract, the headquarters will assign a professional marketing team to the terminal to provide professional team training and guidance, which greatly improves the efficiency of the store. It has improved the service level, team cohesion and customer information collection capabilities of the Wuhu store team, laying the foundation for building the Wuhu ceramics service industry.
Wang Feiyan also said that she believes that Wuhu Oceano has a very bright future with the development of big brands with high standards and resonance~
