Consumers have become more rational, and negative ion tiles that can purify the air are favored by more consumers.
Zhengzhou Negative Ion Health Ambassador Wang Jinliang
In 2020, during the epidemic, Wang Jinliang, who was unemployed at home, saw the vast number of medical staff and policemen working against the epidemic. He was deeply moved and thought about what to do for them. Because I sell negative ion tiles, I decided to give away a free set of negative ion tiles for kitchens and bathrooms to those who need decoration.
Negative ion ceramic tiles are a killer
The living standard is relatively good now, and we don’t have to worry about food and clothing. Seven or eight years ago, everyone's consumption concept may have been more about pursuing material things, such as houses, cars, etc. Nowadays, what we may pursue is more freedom from disease, disaster, and carelessness. The consumer market is changing, and so are consumers’ concerns. "In the past few years, the decoration styles were all European and American, and focused on effects. But now people are consuming more rationally. For example, our bricks can produce negative ions, purify the air and remove formaldehyde pollution caused by decoration. There are more and more Consumers recognize and choose negative ions as our trump card. ”
Strive to be the number one sales company in head decoration companies
Due to the epidemic, fewer owners are visiting the building materials market than in previous years. Even so, Wang Jinliang, who is deeply involved in designer channels, can ensure continuous order volume. We have always cooperated with decoration companies, especially the top-ranked large decoration companies in Zhengzhou. At present, Wang Jinliang has reached cooperation with 32 decoration companies in Zhengzhou, and is continuing to contact more decoration companies. "As long as you are number one in a well-known local decoration company, the whole industry will know about it."
Remain among the top three decoration companies in terms of monthly sales
Not only to enter the decoration companycompany, and must achieve the top three in performance. Currently, the performance of many decoration companies is in the top three. In June of this year, the sales volume among all ceramic tile brands of No. 1 Dazhai Decoration Co., Ltd. ranked first. one. In addition to the strategic nature of the cooperation with the decoration company, the designer's stickiness must be very high. Therefore, Wang Jinliang started to build private traffic. Each decoration company has a welfare group that distributes red envelopes, draws and other activities to increase the stickiness of designers. The construction of this kind of private traffic pool can increase special exposure more quickly and invisibly. Moreover, "We are not like other brands. Sometimes when you talk about products and selling points, designers may not be highly recognized; but we have negative ions. Employees who have just joined the company will be able to do it through our mature negative ion courseware training." Talking endlessly about the advantages of our products enables better communication with designers. ”
Being able to react and respond to market changes in a timely manner requires the support of products and tools, as well as the extraordinary acumen of bosses and traders. When the product advantages are output from another perspective, customers can better understand it, rather than simply treating training as an advertisement for a material vendor. If you want to make channels deeper and more thorough, you need more thinking and decision-making.
