China Taojun Exhibition•2021 Guangzhou Design Week ②
Last week, the 2021 Guangzhou Design Week came to a successful conclusion. As Asia's premier design industry event, Guangzhou Design Week adheres to the founding purpose of "based on China, looking at the world" and fully promotes "design-driven industrial upgrading". The 2021 Guangzhou Design Week takes "Design + Material Selection of New Business Formats of Contemporary Living Aesthetics" as the exhibition direction, bringing together 1,000+ exhibitors and linking 40+ super curators. During the same period, more than 150 design theme activities were held, bringing together more than 400 designers Big names in industry-related fields discuss design trends and perspectives.
It is worth mentioning that the concurrent events of the Guangzhou Design Week exhibition have always been an annual feast for the design industry, covering many of its flagship IP design projects, such as the Kapok China Design Award, 40 UNDER40 Outstanding Youth in Chinese Design, China Design Star, G+ AWARDS, Mr. Design, Golden Living Award, Trendy Design Award, China Residential Design Effect Competition, China New Design Youth Selection, etc. In addition to the vigorous promotion of the organizer Guangzhou Design Week, excellent design activities also require the full support of many brands from design material providers.
During the 2021 Guangzhou Design Week, many ceramic tile/slate brands in the ceramic industry not only attracted the attention of a large number of designers with their unique and novel material design aesthetics, but also used practical actions to create a platform for designers to display and communicate to help The rise of Chinese design.
Marco Polo Tiles
Aesthetic China Design Award, Most Beautiful Fashion Space Design Award
On December 12, the "Aesthetic China Design Award" award ceremony was successfully held at the Poly World Trade Expo Center, one of the exhibition halls of Guangzhou Design Week. At the scene, Xu Xiaoyong, marketing director of Marco Polo Holdings Marketing Center, and "Aesthetic China Design Award" judging instructors Chen Fangxiao and Xie Yingkai presented awards to all the winning designers of the 2021 "Aesthetic China Design Award".
&"The Beautiful China Design Award" is sponsored by IHIDA International Human Settlements Space Design Association, supported by Guangzhou Design Week and Hui Aizhu Home Charity Foundation, hosted by Marco Polo Ceramics, and exclusively planned by Leading Marketing Planning Agency. The 2021 selection event for the award will be held in April Officially launched, launching ceremonies have been held in 30+ cities across the country, attracting great attention in the design community and attracting many designers to join. In November, after rigorous review by 10 design review guests, a total of 40 outstanding designers across the country won the " Aesthetic China Design Award".
In addition, Marco Polo Slate has joined hands with Guangzhou Design Week·Red Cotton China Design Award to launch the "Most Beautiful Fashion Space Design Award" for seven consecutive years, aiming to discover more domestic and foreign designers who focus on The backbone design force of fashion space builds a high-quality and beautiful life for more consumers. After collecting works from around the world, the organizer of the award finally selected 5 "Most Beautiful Fashion Space Design Awards" and 50 "Excellent Fashion Space Design Awards" in 2021, and held an award ceremony during the 2021 Guangzhou Design Week.
At this Guangzhou Design Week, Marco Polo Slate exhibited a variety of new 1200×2400mm AI random infinitely connected slate products, attracting countless fans. Among them, the new products of Marco Polo curved slate in 2022 have been fully upgraded, with a larger arc and a minimum radius of 15cm arc. With the support of AI random infinite pattern technology, the paving application of Marco Polo curved rock slabs in any space can achieve random infinite pattern. As the first slate brand in the industry to achieve this effect, Marco Polo curved slate won the "Annual Ingenuity Design Award" at the Massive Engine 2021 Future Space Conference.
Oceano Tiles
China’s New Design Youth Selection
On December 11, the "Tide Color Third China Design New Youth Selection 2021" was jointly sponsored by Guangzhou Design Week, the International Federation of Interior Architects and Designers (IFI), NetEase News, and Oceano Ceramics. "Awards Ceremony" was successfully held. As a co-organizer, Oceano has always used practical actions to support new design forces.Cultivate more outstanding young designers for Chinese design, help the rise of Chinese design, speak out for design, and speak out for aesthetics.
Since the launch of the third China New Design Youth Selection in May this year, the selections have started one by one in various competition areas across the country such as Southwest China, Beijing-Tianjin-Hebei, Shanxi-Mongolia, Ordos, etc. In the end, more than 100 emerging designers won the award with their wonderful works and Excellent performance stood out and won the 2021 China New Design Youth Top Ten Space Design Award, the TOP10 Special Jury Award and the 2021 China New Design Youth Annual TOP100.
Focusing on high-end product R&D and original design for 23 years, this year Oceano proposed a new brand positioning of "elegant luxury lifestyle home" and launched 8 major brands of "Nebula Fantasy Land Shuimu Tsinghua" A series of products and eight paradigm space styles of elegant and luxurious life: "elegant, elegant, elegant, quaint, comfortable, elegant, simple, elegant and harmonious". At this Guangzhou Design Week, Oceano teamed up with designer Jin Feng to create a concept pavilion called "Zijue·Yashejia" using "Chinese character art" and "mortise and tenon" as elements. The booth interprets the ultimate modern Chinese elegance. The luxurious artistic conception attracted 6,000+ design elites to check in.
Eagle Ceramics
40under40 Outstanding Youth in Chinese Design
On December 9, the opening ceremony of the 40under40 Outstanding Chinese Design Youth Annual Ceremony was held grandly in Hall 15 of Guangzhou Design Week. 2021 is the fourth year that Eagle Brand has become a strategic partner of the "40under40 Outstanding Youth in Chinese Design". Over the past four years, Eagle Brand has been committed to promoting the development of Chinese design and assisting the development and growth of the golden generation of Chinese design.
In April this year, the 2021 40under40 Chinese Design Outstanding Youth National Launch Ceremony was held in Foshan. After more than 8 months of city and provincial rankings selection, 40 outstanding young designers stood out and won the grand prize.
At this Guangzhou Design Week, Eagle wall and floor experts made their first public appearance. According to "Wall & Floor Experts” Product system, Eagle Brand displayed a combination of ceramics, wall panels, flooring and rock slabs at the exhibition. Eagle Brand's wall and floor experts provide overall space solutions with "deliverable appearance, visualized health" to provide consumers with Provide designers and designers with environmentally friendly, stylish and deliverable home aesthetic experiences.
Eagle Brand Wall and Floor Expert Space Display
Shunhui Tiles
China Residential Design Effect Competition
On December 9, the annual ceremony of "Design for Happiness" "China Residential Design Effect Competition" organized by Shunhui Ceramics and Slate in conjunction with Guangzhou Design Week was held grandly.
It is reported that the China Residential Design Effects Competition was first launched in early 2022, and has so far collected more than 900 sets of renderings from 124 cities. After fierce competition, 158 outstanding works successfully broke through and won the annual excellence award of the Design for Happiness "China Residential Design Effect Competition". 15 designers won the annual gold award and 3 designers won the annual platinum award.
The China Residential Design Effect Competition" aims to provide a platform for development and growth for outstanding designers from all over the country, to help designers grow and empower Chinese living spaces. At the ceremony, Shunhui Tile and Slate Marketing Department Director Zheng Jian said that Shunhui will deepen its cooperation with Guangzhou Design Week in 2022 and jointly contribute to the growth of more outstanding Chinese designers.
In addition, Shunhui has joined hands with terminal dealers to deepen the construction of designer channels. During this Guangzhou Design Week, a total of 10 Shunhui service providers won the honor of China Design Material Selection Gold Medal Service Provider in 2021. Among them, Lai Lifei, a dealer of Suzhou Shunhui, has been ranked among the top 100 gold medal service providers in China's design material selection due to his excellent service capabilities, becoming a trustworthy benchmark for designers to select materials.
Dongpeng Slate
2021-2022 Design China
In 2021, Design China and Dongpeng Slate have reached a strategic cooperation. Dongpeng Slate has officially become the only strategic partner of Design China in 2021-2022. Both parties will work together to pool regional design strength to build a blueprint for future Chinese urban design, with pioneering The design concept and high-performance green innovative materials will add value to future urban residential design. On December 11, Dongpeng Stone Slab joined hands with Design China to grandly hold the Design China Annual General Competition. The Design China guest celebrity judging panel and the Top 100 Jury Group experienced the on-site review and participated in the Design China x Dongpeng Stone Slab Annual General Competition. Voting will determine the Design China Curating Award (group category) based on the number of on-site votes.
Dongpeng Group teamed up with the famous pioneering architectural designer Chen Xuan to use Dongpeng slate as a thinking carrier, integrating creativity, environmental protection and technology to jointly create a "time cycle" green ecological art The exhibition hall has become a popular internet celebrity check-in point during this Guangzhou Design Week. At the exhibition, "Dongpeng Ecological Stone", a new inorganic decorative material independently developed by Dongpeng Holdings that integrates green environmental protection and decorative aesthetics, and Dongpeng's exclusive core patented product graphene smart heating slate panels were unveiled.
Jianyi marble tiles
G+ Global Design Elite Competition
Jianyi helps the exchange and development of global design elites with a global vision, is committed to building a communication and learning platform for designers, and promotes the development of the global design industry and Chinese aesthetics with multi-dimensional content and professionalism. In May 2021, Janyi and Guangzhou Design Week joined hands with design organizations from five countries around the world to launch the global design competition 2021 G+AWARDS (Chinese name: G+ Global Design Elite Competition), and it will be held at the Guangzhou Poly World Trade Expo on December 9 The global finals will be held in the forum area of Hall 1.
In 2021, G+AWARDS is a global design competition jointly created by professional design organizations in five countries: China, the United States, Italy, Singapore, and the United Arab Emirates. It collects outstanding floor-to-ceiling space design project results from global design elites and encourages design elites to View diverse local design cultures and practical expressions from a global perspective. After fierce competition and voting on site, the American candidate Ms. Zhang Jiyuan (Chinese-American) finally won the 2021G+AWARDS global championship.
Li Zhihao, director and vice president of Guangdong Jianyi Group, said, "Good products need space to present, and good space also needs the expression of design and application. Products, space, and design are mutually exclusive. Achievements. "As we all know, Jianyi's product and technology iteration speed has always been in the leading position in the industry, and at the same time, it has promoted the development of the global design industry and Chinese aesthetics through local actions in various forms. At this Guangzhou Design Week, Jianyi made a stunning appearance with 9 new products with infinite joint patterns. The exhibition hall adopts Jianyi's original 0.5mm dense seam paving technology to present the visual effect of "no matter how many pieces, it is like a whole piece". It also teamed up with the design master Zheng Dongxian to create a design inspired by "all things". A brand new art installation is created to create a pure natural perception experience for visitors.
Inno slate tiles
Habitat China 2021 Design Award, IDF International Design Forum Annual Conference
On December 9, the award ceremony of the "Habitat China Design Award" jointly sponsored by INNO and Guangzhou Design Week was held grandly. As a strategic partner of the "Habitat China Design Award", Inno strives to provide designers with a platform for learning and growth, display and communication, and actively empowers the growth of design elites.
The Habitat China Design Competition is open to the public nationwide. After strict and fair selection, the competition organizing committee finally selected the "Habitat China 2021 Design Elites" and awarded them honorary awards.
On December 10, the "IDF International Design Forum Annual Conference" initiated by Guangzhou Design Week and Inno was successfully held, and the "2021 IDF International Design Forum Special Cooperation" was carried out on site The "Partner" awarding ceremony heralds the start of a new journey of design-driven brand and product upgrades in collaboration with IDF organizer Guangzhou Design Week.
Over the years, Inno has always adhered to the brand proposition of "design changes life" and presented cutting-edge materials and design trends to the design community through the design industry platform Guangzhou Design Week, expressing the diversified creative applications of products. In At this Guangzhou Design Week, Inno took inspiration from typical buildings in the wabi-sabi culture and created a wabi-sabi style art museum that embodies nature, simplicity, humility and tranquility, bringing a different slate to designers and audiences. Feast. In terms of product presentation, "Ino Art Museum" brought dozens of new slate products, and also specially demonstrated the hot bending technology of slate, highlighting the versatility of Inno slate as a home customization material.
ICC Tiles
North American PI Design Award
ICC Ceramics joins hands with the Consulate General of Mexico in Guangzhou and Guangzhou Design Week to jointly host the 2021 Guangzhou Design Week guest country "Colorful Mexico" project. On December 10, the guest country series of events "Mexico Design Forum and 2021 North American PI Design Awards Ceremony" was grandly held at Guangzhou Design Week. As a partner of the North American PI Design Awards, ICC continues to innovate, promote excellent Chinese design, and create an international exchange platform. Its promotion and construction of Sino-Mexico design cultural exchanges has been highly praised by the Consul General of the Consulate General of Mexico in Guangzhou.
At this Guangzhou Design Week, Mexico, the guest country, and ICC carefully created a "Colorful Mexico" themed booth. The booth design uses strong colors to give people a strong visual impact. In front of the door A ten-meter-long giant "México" art installation was placed. Dozens of Mexican handicrafts were displayed in an orderly manner. The central area of the booth presented the concept of "home" in a scene-like manner. The products displayed covered ICC marble tiles, cement tiles, and wood grain. Brick...the mix and match of different materials gives designers more inspiration.
Xinzhongyuan Ceramics
China Design Star
Xin Zhongyuan has never lacked "design genes" and has always been a highlight in the "Brand Arena" of Guangzhou Design Week over the years. On December 11, the China Design Star (2021-2022) National Campaign Speech Conference ushered in its finale at Guangzhou Design Week. Over the past 7 years, Xinzhongyuan has joined hands with Guangzhou Design Week to create Chinese Design Stars, "a phenomenon-level and traffic-king event in the design industry", building a native force that continues to provide strong support for the "growth platform for young designers".
With the theme of "X Space", the top 12 contestants from across the country presented 12 creative and imaginative space proposals at the lecture. After intense rounds of competition including on-site scoring and voting by the jury, Wang Juan finally won the overall championship of China Design Star (2021-2022); Li Xiaosi won the national runner-up; and Li Bo won the national third runner-up.
Zhang Lei, executive chairman of China Design Star and general manager of marketing of Xinzhongyuan Ceramics, said that starting next year, China Design Star will launch a two-year competition system: one year to "create" stars, and one year to "star" Show", two years as an event cycle, simultaneously promote more design sharing to various cities across the country. In addition, Zhang Lei also revealed that the whole-house prefabricated system will be the focus of Xinzhongyuan’s future efforts. During this year’s Guangzhou Design Week, Xinzhongyuan Residential, the integrated kitchen and bathroom solution brand under Xinzhongyuan, debuted in the "Urban Rubik's Cube" themed exhibition hall. Through a three-dimensional and artistic multi-faceted display of assembled interior space systems such as integrated kitchens and integrated bathrooms, Triggering a new "space revolution".
Huayanpinzhi·Sandstone
2021 Trendy Design Award
On December 11, the "Designed for Youth" 2021 Trendy Design Award Ceremony and Forum was held grandly in the forum area of Hall 2 of the Poly Exhibition Hall of Guangzhou Design Week. As a strategic partner of the Trendy Design Award, Huayan Pinzhi joins hands with Guangzhou Design Week to provide a stage for designers with young life attitudes to display and communicate. Guo Cong, Vice Chairman of HuayanpinzhiyanbanIn his speech, he said that design requires good materials to help achieve good works. As a new slate brand, Huayan Pinzhi's vision is to present good products to every end user and designer through technological research and development.
Continuing the "trendy" culture of design, Huayan Pinzhi integrates the ingenuity of Eastern aesthetics and advanced Western technology to create a textured tide rock booth at Guangzhou Design Week, attracting many designers Gather together to appreciate the unique charm of Huayan Pinzhi textured slate 2.0 products.
DPI imported ceramic tiles
The Most Beautiful and Elegant Space Design Award
On December 10, the 2021 Kapok China Design Award Supreme Forum and the "Most Beautiful Elegant and Luxury Space Design Award" award ceremony were held grandly at Guangzhou Design Week. As a designated cooperative unit, DPI imported ceramic tiles not only provide customers with high-end imported ceramic tiles and services, but also attach great importance to communication and interaction with outstanding designers across the country, actively build an industry exchange platform, help create new forces in the design industry, and jointly promote the direction of Chinese design All over the world, create the beauty of elegance and luxury.
Since its launch in 2017, the Most Beautiful and Luxurious Space Design Award has received an overwhelming response. Thousands of designers participate in the competition for the Most Beautiful and Luxurious Space Design Award every year. The 2021 Most Beautiful Elegant Space Design Award demonstrates the unique charm of contemporary decorative aesthetics with an "elegant and luxurious" style, and has aroused extremely high participation and extensive design trends during its nationwide promotion tour. In the end, 89 designers from all over the country won the awards. Among them, 74 outstanding designers' annual new works were awarded the "Annual Outstanding "Elegant Luxury Space" Design", and 15 outstanding designers' annual new works are in the re-evaluation stage. Stand out and win the highest honor of the Most Beautiful Elegant Space Design Award - "The Most Beautiful Elegant Space Design of the Year".
New Rock Home Furnishing
The Light of Asian Youth Design
On December 10, the launching ceremony of the "2022 Asian Youth Design Light" design competition, initiated by Guangzhou Design Week and with New Yansu Home Furnishing as a strategic partner, was successfully held at Guangzhou Design Week. At the scene, Chen Cong, general manager of Xinyansu smart home brand marketing, said that Xinyansu hopes to help the growth of young Chinese designers through the light of Asian youth design, and at the same time resonate with designers to jointly create a high-end slate home furnishing industry. determined new future.
In this Guangzhou Design Week, New Rock Elements responded to the curatorial theme of Guangzhou Design Week, starting from the perspective of "Youth is the time", changing the traditional "on the wall and on the ground" application The exhibition mode welcomes the audience with a more open, inclusive and innovative exhibition hall form. With its unique booth design, Xinyansu has won the favor of a large number of emerging designers and artists, triggering new thinking on materials, design and aesthetics.
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Good materials and good design are inseparable, and they mutually achieve spatial art. Ceramic brands must deeply cultivate designer channels. In addition to providing high-end products and quality services, they must also focus on communication and interaction with designers across the country. With the help of Guangzhou Design Week, a global design industry platform, ceramic brands have strengthened channel communication between brands and designers by holding design competitions, attracting more people related to the design industry to join, creating a high-quality display platform for Chinese young designers, and adding more value to the brand. It has won a good reputation in the design industry, home furnishing industry and other fields.
(Author: Sitao)
