People usually think that Double 11 is the main battlefield for various brands to compete, and ignore the existence of Tmall Double 12. Although the competition is not as fierce as Double 11, on the day of Tmall Double 12, many Brands are still competing fiercely for market share, fighting for every inch of space. The same is true in the ceramic tile market. Various ceramic tile brands are doing their best to seize the market. In this year's Double 12 competition, Dajiaolu relied on its extraordinary product strength and high market reputation to beat traditional big names, successfully break through the competition among many brands, and ranked first in the "Double 12" ceramic tile sales for two consecutive years. !
Traditional manufacturing, innovation achieves success
In traditional manufacturing industries, few companies create new brands and explore new tracks. Especially in traditional markets like ceramic tiles, in the past 20 years, almost no innovative products have been launched, and no new ceramic tile brands have been born to surprise the consumer market. The current Chinese ceramic tile industry is in urgent need of innovation-driven innovation to inject new vitality into the industry.
After an in-depth market survey, the emerging ceramic tile brand Dajiulu discovered the long-term unsolvable demand pain point of "ceramic tiles are not wear-resistant" and decided to break the rules and pursue this goal. Innovative research and development. To this end, Big Horn Deer has invested strong resources to form a sustainable R&D team, led by the famous Italian designer Roberto to conduct product R&D and design. At the same time, in order to realize the research and development of the first generation of super wear-resistant diamond glaze technology, Dajiulu was certified by the China Ceramics Industry Association and established the "China Super Wear-Resistant Ceramic New Materials Research Institute" and the "Marble Tile Research Institute". After years of painstaking efforts Grinding, Dajiulu officially released the original "super wear-resistant diamond glaze" technology and the first generation of super wear-resistant marble tiles, with a wear resistance 3 times higher than that of ordinary ceramic tiles, ending the history of ceramic tiles being easy to scratch and not wear-resistant. , creating a new category of super wear-resistant marble tiles.
With the advent of super wear-resistant marble tiles, Bighorn Deer has boarded the express train of the super wear-resistant era and continues to launch major research results. On the basis of the first generation of super wear-resistant, Dajiulu launched the second generation of micro-engraved super wear-resistant diamond glaze new material, which makes the anti-slip performance of ceramic tiles reach A level, achieving both the leading wear-resistance index and anti-slip performance. After technical appraisal by industry experts, Dajiulu“The second-generation micro-carving super wear-resistant diamond glaze technology” has reached the international leading level, and the “dense seam-connected super wear-resistant diamond glaze paving production technology” has reached the international advanced level.
Three leading technologies in the world: super wear-resistant technology, dense seam technology, and screen printing technology
For a long time, the ceramic tile industry has been in a state of stagnation. Most of the established first-line ceramic tiles pay more attention to innovation in ceramic tile colors, but no product can truly solve the industry pain points of ceramic tiles being easy to scratch and not durable. . Faced with market pain points, Big Horn Deer was determined to break the rules and cooperated with the world's number one glaze company, Italy's Carobia Glaze. After years of research and development and testing, Big Horn Deer created the world's first glaze for wear-resistant ceramic tiles. "Super wear-resistant diamond glaze" technology has obtained national patent technology certification, which has greatly improved the wear resistance of ceramic tile products.
Although product quality is the ticket to open the door to the consumer market, Dajiulu realizes that in addition to the excellent quality of the ceramic tiles themselves, paving technology is equally important to creating a comfortable and beautiful home. To this end, Dajiulu has continuously improved its craftsmanship and is the first in the country to introduce the "close seam and continuous pattern" paving technology. The ceramic tile texture is paved with dense seams according to the pattern direction, and the gaps between the tiles are realized during the paving process. Reduced to less than 0.5mm, the gap is equivalent to the thickness of a piece of A4 paper. After certain technical processing, it is almost invisible to the naked eye.
Taking into account the importance of ceramic tile texture, Dajiulu Company took the lead in adopting top-level screen printing technology - "jump printing technology" and "overlay printing technology", which can truly achieve a multi-faceted layout effect with one stone, allowing The product presents a unique natural beauty that is comparable to natural marble. So far, there are only two companies in the industry with screen printing technology, and Bighorn Deer is one of them.
Selling well in China, looking to the world
The launch of Big Horn Deer super wear-resistant marble tiles not only provides consumers with better product choices, but also opens up new ideas for the development of the ceramic tile industry. Super wear-resistant ceramic tiles quickly became popular once they were launched, leading the ceramic tile industry into the era of super wear-resistant ceramic tiles. Bighorn Deer has become the most popular and fastest growing ceramic tile brand.
According to official data from Big Horn Deer, Big Horn Deer has added 850 new dealers in 2021, with nationwide distributionThere are more than 2,000 merchants. Such a popular performance of the giant horned deer has been reported by many media. CCTV Focus Interview and Guangzhou Daily, two major media, have jointly reported on Big Horn Deer, which reflects that its brand strength has once again been recognized by authoritative media.
Not only that, the global market for giant horned deer has also gained a lot. At present, Bighorn Deer Ceramics has been exported to 68 countries including Germany and Italy. The products are widely used in Hilton Hotels in New Zealand, High-end hotel markets such as DANS LE COEUR Hotel in Japan and Sheraton Hotel in Malaysia, and became the only brand invited to the Tokyo Ceramics Exhibition in Japan. At the same time, Big Horn Deer has opened up the European market with its quality. Ms. Lucia Pasqualini, the Italian Consul in China, issued a sincere invitation to encourage the establishment of Big Horn Deer Italian cooperative factory products to directly supply the European market.
Winning the Double 12 sales championship for two consecutive years, Dajiaolu, a cutting-edge company, has set off waves of disruptive innovation in the traditional ceramic tile industry with its hard-core innovation capabilities. As the saying goes, innovation is the driving force for brand development. We look forward to Dajiulu continuing to focus on super wear-resistant technology and services in the future, and continue to carry out product innovation, and become a well-deserved innovation leader in the ceramic tile industry.
