From August 22nd to 24th, "Cross-domain slate, born upward" Guanzhu Ceramics' 2022 second Dashang Club Summit was successfully held in Hefei, Anhui, a new pearl Liang Wangjuan, Group Director, Executive Vice President and General Manager of Finance and Logistics Management Center; Jian Runtong, Vice President of New Pearl Group and General Manager of R&D and Manufacturing Center; Deng Yong, Vice President of New Pearl Group and General Manager of Marketing Management Center; Pan Han, General Manager of Guanzhu Tile Brand , as well as a number of members of the Dashang Business Club, a total of more than 60 people attended the summit.
▲Group photo of Guanzhu Ceramics at the 2nd Dashang Club Summit in 2022< /span>
▲Summit site
Cross-domain slate
Innovation and opening up boundaries
Faced with the overall sluggish market environment under the dual pressure of the epidemic and real estate, Deng Yong, vice president and general manager of the Marketing Management Center of New Pearl Group, said that we must persist in innovating and opening up boundaries, work collaboratively with dealer partners, and forge ahead.
Seeing new opportunities in the crisis, New Pearl Group continues to increase investment in areas such as intelligent manufacturing upgrades, product research and development, market development, product delivery, etc., and through channel innovation and deep cultivation, it fully focuses on assembly, engineering, new retail, High-end designers and other multiple channels link more high-quality resources to provide better solutions for a better living space, help improve consumers' quality of life, provide favorable guarantees for seizing market share, and win the market battle in the second half of 2022 .
▲New PearlDeng Yong, vice president of the group and general manager of the marketing management center, delivered a speech
Pan Han, general manager of the Guanzhu ceramic tile brand, analyzed the public’s life attitude and consumption outlook in the post-epidemic era from the macro environment, and pointed out that the Guanzhu brand should focus on user needs, adhere to quality and innovation, deepen the needs of the big health industry chain, and return to products The basic core value is to provide consumers with a healthy, enriched, integrated and quality living experience.
Taking the new decorative material - slate as an important starting point, we use "sand slab central warehouse", "sand slab customization", "Mingzhu Kezhu slate precision delivery system", "sand slab store operation", etc. Launch a series of sharings to solve the "last mile" problem of slate delivery to your home, build a slate ecosystem, empower terminals, efficiently promote the sales and channel expansion of slate, and break through the situation strongly.
▲ Pan Han, general manager of Guanzhu Ceramics Brand, wrote "Guanzhu Brand Under the Half-Year Core Plan》Strategy Sharing
▲Zeng Xiaoquan, deputy general manager of Guanzhu Tile Brand, "Guanzhu Rock" Analysis of Benchmark Customer Model of Board Central Warehouse》Strategy Sharing
▲Liang You, the regional manager of South China Group 2, made "Guanzhu Slate" Big Store Operation Ideas》Theme Sharing
▲Guanzhu Slate by Pan Mugen, Guanzhu Tile Project Promotion Group "Road to Customization" Theme Operation Sharing
▲ Jia Shiguang, general manager of Mingzhu Kezhu, "Construction of Slab Delivery System" Topic Sharing
Born upward
Practical empowering terminals improve service quality
In order to have a more in-depth discussion on the systematic operation strategy of Guanzhu slate slabs, Xi Kexue, director of Guanzhu Ceramic Tile Project Promotion Group, organized a "Stone Slab Operation Systematic Strategy Roundtable Seminar", using outstanding dealers as cases to deeply analyze the rocks behind the cases. Strategies and key success factors for slab promotion to enhance dealer partners’ confidence in the brand and slab products.
▲Xi Kexue, Director of Guanzhu Tile Project Promotion Group, shares useful information
In order to better empower terminals and improve store operation capabilities, this summit invited outstanding dealers to share practical information, including "Practical Operation Sharing of Home Decoration Prepayment Model" and "Efficient Transaction Process of Store Slate" around slate. , sharing the theme of "Practical Operation Model of Customized Rock Slabs", using rich practical experience to jointly develop new cross-domain development of rock slabs and lay an excellent foundation for the subsequent growth of rock slabs. All the members of Dashang Club members listened attentively to the sharing of useful information and took notes carefully.
▲Huainan Guanzhu Ceramics Su Lingling's "Practical Operation of Home Improvement Advance Collection Model" Share》Theme Sharing
▲Hefei Guanzhu Tile Chen Peng's "Efficient Transaction Process of Store Slabs" 》Theme Sharing
▲Jining Center Cang Guanzhu Tile Zhu Lei's "Practice of Rock Slab Customization" Operation Model》Theme Sharing
At the meeting, in order to implement the regional performance target growth, Guanzhu Tile Dashang's monthly business inquiry meeting from August to September was organized, and clear instructions and requirements were given for key tasks in the next two months.
Under the double pressure of the epidemic and real estate, 2022 is destined to be extraordinary. The Guanzhu Ceramics brand bucked the trend and forged ahead, fighting side by side with its dealer partners unswervingly and striving to achieve success. Win the market battle in 2022 and share a bright future. Guanzhu Ceramics’ 2022 Dashang Club will continue to be exciting, so stay tuned for the next stop!
